Why You Need Videos on Your Company's Website to Reach More Customers
New research shows that companies utilizing online videos on their websites increase website traffic and boast higher conversion rates of visitors, than those that do not.
Online, November 6, 2012 (Newswire.com) - Online videos are currently the best way to market a company's online presence. According to a blog by Fireside Production Marketing Manager Tammie Waddell, "Video is now essential for website Search Engine Optimization...[a] website appears higher in Google search results when there's video content." (Waddell, 2012). A website is only as good as the traffic it generates - no traffic = no sales. Nearly 70% of the top 100 listings on Google utilize video (Marketing week, 2012). Therefore, businesses need to incorporate online videos onto their websites.
Research shows that websites with online videos attract more visitors, increase time spent on the site, and boast higher conversion rates. The reason for this is consumers want to receive information about products and services quickly. They do not want to spend time reading text, but will take the time to watch a video. In addition, a recent survey done by online marketing company Invodo, "52% of consumers who watch product videos say those videos make them more confident about purchases...[and] When a video is information-intensive, 66% of consumers will watch the video two or more times." (Online Videos Help Build Confidence in Purchases, Dusto, 2012). Here are a few more statistics demonstrating the current trends regarding web videos:
• Enterprise search solutions software company Attivio, found that pages with video attracted 2-3x as many monthly visitors, doubled time on site, and achieved a 157% increase in organic traffic from search engines. (MarketingSherpa, December 2011)
• Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)
• People who view product videos are 85% more likely to buy. (Comscore, 2010)
• Retail sites with video increase conversion by 30%. (L2 Specialty Retail Report, September 2010)
The final key is to create videos that will engage and interact with visitors. Web-Actors.com, an online video production company, specializes in these types of web videos. With a seasoned production team, talented writers and premier group of actors and spokespersons, Web-Actors.com believes they are capable of producing any video project. Founders are confident the company will transform the way businesses reach web users through online videos.
Web-Actors.com
Upland, CA 91786
Phone: 626.548.7884
info@web-actors.com
www.web-actors.com
###