WHAT'S MORE ALIVE THAN YOU®
WHAT'S MORE ALIVE THAN YOU® is a new Italian company producer of high quality shoes, bags and contemporary jewellery, involving people from all over the world in the creation of the collections through creative calls.
Online, May 4, 2010 (Newswire.com)
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PRESS RELEASE #4 APRIL 2010
WHAT'S MORE ALIVE THAN YOU®
Innovation and uniqueness for a new fashion concept
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WHAT'S MORE ALIVE THAN YOU®, a new Italian company producer of high quality shoes, bags and contemporary jewellery creates collections inspired by the art world and is also the first and only company to focus on the traceability of the object to know the entire production process.
ITALIAN MADE INTERNATIONAL DESIGN to tell our artworks through the designers, their ideas and all people involved in the creation of objects.
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The design of the collections will be carried out by continuous creative calls, which sees to involve young students of universities and school of art, design, fashion design and architecture, associations, foundations, design studios, free-lance and lovers of art, design, fashion and architecture in 92 countries worldwide.
WHAT'S MORE ALIVE THAN YOU® will present 3 collections inspired by the art world: PERMANENT with best-selling artworks, LIMITED for the most complex, precious or creative artworks in limited edition and PRIVATE COLLECTION targeted at existing customers, those who have already accessed WMATY's universe by purchasing an artwork to wear.
The different collections are designed not only to create a unique product related to a single creative call but also to give the opportunity to collaborate with us through interesting projects, in order to create a continuity that gives value to people and their work.
Italian Made International Design is the strength of WMATY.
With this new concept we start from the people and their ideas to arrive at the creation of artwork giving a new role to the Made in Italy.
Not just labels, but the traceability of the product that makes every object tells its story: people who have designed, the idea of artwork, title and subject, who has provided the materials for the realization and finally, who has produced it.
WHAT'S MORE ALIVE THAN YOU® involves young people in designing the artwork and creates their own objects in the best Italian manufacturing industries. It also aims to careful selection of materials because the innovation, especially in the materials, is part of our philosophy.
To create the artworks we rely on partner companies engaged in research and development.
Please note that is on air the announcement of the second creative call named Freedom.
You can download from the website http://www.wmaty.com until June 18.
For further information please contact:
pressoffice@wmaty.com
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WHAT'S MORE ALIVE THAN YOU®
shoes, bags and accessories from across the globe
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