Virtual Traders Test Their Pop Culture Skills On Eholders.com

Online, April 13, 2011 (Newswire.com) - Virtual traders around the world can now play a new game online to test their stock market skills and their ability to pick up on what's popular in entertainment culture. Eholders.com has launched a virtual trading game that uses popular TV stock and movie franchises to replicate a stock market environment. Online players from around the globe can buy and sell "eholdings" based on the financial stability of the entertainment business including popular US, Asian and European TV shows and movie franchises.

Participation in virtual worlds and virtual markets is set for major growth in coming years, according to trend forecasters. Eholders.com is one of the first virtual entertainment stock markets available that lets players compete against each other in buying and selling stocks based on popular TV shows and movies.

Players buy "eholdings" of popular entertainment stocks and trade them with other players online. Up to date news on how much each eholding is earning through revenue arrangements is provided to help virtual traders identify which TV stock and movie stock items are increasing in value. An eholding increases in its worth if it is able to build a bigger global audience and if its revenue base increases from diverse sources such as ad revenues, merchandise deals and broadcast licensing arrangements.

"The value of each eholding is set according to its revenue generation and global market audience," explained site owner Ben Saydof. "We have chosen a reliable selection of TV shows and movie franchises from around the globe that all represent solid entertainment performers. Offerings include comedies, soap operas, sport, and of course, most of the current major film franchises. All of our choices are stable and going to stay in the public awareness for a long time to come."

The online game provides a fun way for savvy players to show they are one step ahead of the pack by predicting which TV shows will keep building market share, and which ones are destined for the DVD bargain bin. Movie franchises are also included in the game. The initial eholders market includes over 40 popular entertainment programs and movies. The size of the market allows for trading amongst eholders players, without being too confusing with an oversupply of pop culture titles.

The game is expected to have important ramifications for the TV and film industries, as it provides a rich source of data on the direction popular culture is taking. "Eholders players are often young professionals in their 20s and 30s with a passion for entertainment culture. Watching which eholdings they buy and sell can help TV and film producers understand what trends are around the corner", Saydof added. "Our players are pop culture savvy and are clued in to what audiences want to see."

The site also contains the latest financial TV information about popular TV and movies, all presented in one location. "To play the game, you need to know the success of each holding's economic information. This is often buried deep amongst websites and blogs of entertainment business news, entertainment gossip and TV reviews, so our research and contributor team draws together the latest news and presents it in one accessible place," Saydof says. Details of the current revenue earnings are then used to help set the prices of eholdings and players trade stocks based on which ones they predict will increase in popularity.

Registering for the game is open to any adult player around the world. Setting up an online account is a simple process and takes less than 2 minutes.

The Eholders.com market is now open and accepting new players.