UWCCorp.com Highlights the Potential Media Offers for Small Businesses

Online, August 24, 2012 (Newswire.com) - Many industries have already embraced the power of media in advertising strategies, especially those involving the Internet. However, small and local businesses are often left out of these technological advantages, because owners simply do not know how to begin to transition to web-based marketing and media expansion. UWCCorp.com , a company that helps small business owners learn the basics of online marketing tools, explains that even if a company is locally-based, the Internet can drastically expand sales. A recent article from Business Insider discusses the vast potential of using social networks, e-mail and online advertising to boost revenue and outreach.

The article focuses on the benefits of social media-anything from Twitter to Facebook is not only a way for friends and family to interact, they are platforms for businesses to form strong relationships with willing consumers. According to the article, social media offers a "cool-factor" that reaches a diverse population. It states, "[Social media] used by almost three-quarters of your peers. Most use Facebook (just over 80 percent) and YouTube (73 percent). Combined these two have almost two billion users. Add Twitter and LinkedIn for another 261 or so million." UWCCorp.com encourages its users to take advantage of the low-cost options that social networks afford in terms of advertising. One UWCCorp.com representative comments, "It is true, there are very few widespread platforms that are as 'cool' as Facebook. Aligning a product or service with these types of websites will essentially equate one's business with that same level of 'cool'."

According to Business Insider, e-mail is still a great way to reach individual consumers, noting that a majority of small businesses still send mass messages to its customers. The article states, "Many people, almost 70 percent, say they'd [provide their] e-mail address for discounts and promotions. Almost 60 percent say they'd be more likely to buy something after getting an e-mail about it." However, UWCCorp.com outlines in its lessons that e-mails cannot be sent out blindly. In a recent press statement, UWCCorp.com concludes, "Sending e-mails is a great way to remind consumers that your business is there, but it is important to use the information gathered from social media to determine what customers want. Tailor e-mails to be current and offer discounts that are relevant with consumer needs. In addition, small businesses looking to expand through an online store should also make sure e-mail initiatives reach non-local consumers."

ABOUT:

UWCCorp.com is an online educational resource that teaches individuals how to use Internet-based marketing tools. Created through the collaboration of top e-commerce professionals, UWCCorp.com.com has designed a thorough curriculum that hones in on the essentials while providing instruction regarding innovative new online marketing techniques. Web-based marketing provides users with the ability to promote online assets and build their businesses. UWCCorp.com reviews entrepreneur's strategies and is dedicated to helping them learn the skills they need to market successfully on their own time.

Visit www.UWCCorp.com for more information.