Universal Web Consulting Helps Businesses Adapt to Online Marketing

Online, May 30, 2012 (Newswire.com) - The LA Times recently published an article spotlighting the trends in online marketing. Last year, businesses spent as much as 35.6 billion dollars on Google advertisements alone, making the online marketing industry a rather quick success. Since the industry is growing incredibly fast, many business owners are looking for guidance on how to stay relevant in face of online culture. Universal Web Consulting offers such guidance to understand these new, but complex marketing techniques through easy-to-use online coursework.

But why are people choosing to go this route instead of dedicating funds to print, television and radio ads? The article claims that people have found online marketing to reach better, more appropriate audiences, in "completely new and sophisticated ways." To make the most of these advanced marketing tactics, the article stresses the importance of web analytics.

Universal Web Consulting highlights online marketing, because it has the advantage to show users how their effective their efforts are. The company's courses teach individuals how to track their success through online advertisement services such as Google AdWords. LA Times states that this is essential, because it allows users to change their course of action if their business is not getting the traffic they expect.

Audience is a major part of online marketing that makes it unique from its traditional counterparts. The article states that while print and television allows companies to reach wide audiences, there is no guarantee that a specific group is actually paying attention. Online marketing, on the other hand, can target specific groups of people who are actively searching for your product or demonstrate in interest in the services you have to offer.

Universal Web Consulting says that it is very important for a business to think about what their target audiences are, and why those people would be interested in what they have to offer. Their blogging and search engine optimization courses teach individuals how to craft their web content to reach out to a specific group of people. These actions require a little more work on the marketer's behalf, but can deliver more exceptional and cost-effective results than traditional practices.

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For those looking to expand their business online, Universal Web Consulting is an online-based educational program that offers many courses on the subject of online marketing. Universal Web These courses develop skills that assist these online entrepreneurs in building and advertising their websites, which ultimately enhances their brand and makes their services more attractive to targeted audiences. Universal Web Consulting courses cover a variety of topics, ranging from social media marketing to HTML. Some of these courses include: blogging, Google AdWords, SEO marketing, pay-per-click marketing, eBay marketing, and more.

For more information about the programs that Universal Web Consulting offers, visit universalwebconsulting.com.