Turvani Launches Discovery Engine for Tea

Jersey City, New Jersey, April 20, 2016 (Newswire.com) - Turvani today announced the launch of its website and online store. The website intelligently recommends new tea based on a customer’s taste profile and gives tea drinkers a simple way to experience and discover premium tea.

More than 50% of the American population drinks tea on any given day. More people are drinking tea and more people are interested in exploring new and interesting tea. Tea drinkers are looking for tea with an interesting story, an exceptional experience, and, most importantly, unique and complex flavors that can only come from premium tea.

"I never knew if the sales person was recommending us something he thought we would like or if he was just trying to sell us something. I knew there must be a better way to find different tea to try."

Samir Balwani, Founder of Turvani

However, as people begin to explore tea, they’re finding it difficult to find unique tea they’ll enjoy. Discovering tea is still an uneasy process and rife with questions.

Until now, tea drinkers have been forced to stick with what they know, order online and risk getting something they don’t like, or finding a teashop and hoping the sales person can recommend something to try.

“I never knew if the sales person was recommending us something he thought we would like or if he was just trying to sell us something” says Samir Balwani, founder of Turvani, “I knew there must be a better way to find different tea to try.”

Turvani plans to make the process of discovering tea simple and easy. Its website uses an algorithm to recommend tea based on the flavors and attributes of tea the customer has reviewed in the past. As the customer reviews new tea, the system generates new recommendations and continually updates the customer’s profile.

Now, tea drinkers can discover new tea without the worry thanks to Turvani’s website and premium tea. 

Source: Turvani