"To Murder A Pint" Takes On New Meaning With Theakston's Crime Of Passion Ale

Online, July 13, 2011 (Newswire.com) - The sayings "to murder a pint" and "what's your poison?" have taken on a whole new meaning with the launch of a Yorkshire brewery's killer concoction.

Being officially unmasked this Thursday at the Great Yorkshire Show, Theakston's "Crime of Passion" is not only blood red in colour, but boasts a faint aroma of almonds - often associated with the poison, cyanide.

It has been created by the Masham-brewery to mark its continued support of the internationally renowned Harrogate Crime Writing Festival.

Now in its eighth year, the Theakston's Old Peculier Crime Writing Festival has established itself as Europe's leading celebration of the crime novel genre, attracting world famous writers and experts alike.

Being held at the Old Swan Hotel, the venue where Agatha Christie stayed under a nom-de-plume during her ten-day disappearance in 1926, this year's guests include David Baldacci, Lee Child, Martina Cole and Howard Marks.

Theakston executive director Simon Theakston said: "To celebrate our association with the annual Crime Writing Festival, we challenged our brewers to create a thirst-quenching thriller.

"It had to by synonymous with a classic murder mystery, and, more importantly, one that had our fingerprints all over it.

"Not only is Crime of Passion the colour of blood, it has the aroma of almonds, which most people know is the scent most associated with that classic of killers, cyanide.

"This is an ale I believe our customers will be dying to try - and one that would have found instant favour with the real ale-loving Inspector Morse. I'm proud to say our team has been found guilty as charged of creating a classic."

Crime of Passion, which has an alcohol content of 4.2 per cent, is available in cask form only for the month of July.

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For Further information, please contact:
Victoria Bramley, Theakston, on 01765 684 383
David Simister, Different PR, on 0845 389 26 26