The Palms Hotel & Spa Launches New Website & Rewards Program
The first luxury, independent Miami Beach property to become part of Stash Hotel Rewards
Online, March 3, 2011 (Newswire.com) - The Palms Hotel & Spa, one of Florida's finest independent resorts, announced today the launch of their newly designed, interactive Website. Coinciding with the launch, The Palms has partnered with Stash Hotel Rewards®, an innovative hotel rewards program that enables travelers to quickly earn points for free nights at independent luxury hotels in the U.S. Guests can start earning points immediately by signing up for a free account though The Palms' website.
With a user-friendly web interface and top level navigation, the new website features a custom design utilizing The Palms' signature colors and branding elements that accentuate the laid-back sophistication and "inspired by nature" appeal of the hotel. The site also features several new web pages including the hotel's philosophy and green practices, vacation packages, updated spa specials, new catering menus, culinary and community events and partner programs.
"We are thrilled to launch a new Website that truly reflects the distinct character of The Palms Hotel & Spa," said Katja Janzon, Vice President and Co-Owner at The Palms Hotel & Spa. "Our goal was to create a unique design that reflects The Palms' brand, is easy to navigate and is visually appealing to our target audience. The new site offers updated and original content with a clear call to action. It follows a hierarchical structure of organization allowing the visitor to find what they are looking for in three clicks or less."
New and interesting features to the Website include run-of-site rotating sub-offers at the bottom of every page, allowing the hotel to promote niche packages simultaneously; a one-stop booking widget makes it easy for clients to reserve a room, spa treatment or make dinner reservations in just seconds; and Flickr® Image Galleries serve a dual purpose by allowing unlimited and easy photo management while also serving as an online image sharing application. A Virtual Brochure, YouTube Channel, and Group Testimonials page also contribute to the new elements on the Website.
The unique visual design was created by POW Inc. and the Website was developed by Whiteboard Labs, LLC. It is built in the WordPress publishing platform, which is utilized by more than 13% of the largest, most renowned websites in the world because of its focus on aesthetics, web standards, and usability.
About Stash Hotel Rewards
Stash Hotel Rewards frees travelers from the uninspired offerings of existing hotel reward programs by making it as easy to earn free nights at an amazing hotel as it is a so-so one. Members earn 5 points per dollar spent on their hotel room, resulting in a free night in a little as 5 typical stays. And Stash points can be redeemed without blackout dates, point expirations or annoying category restrictions found in many chain programs. The distinctive hotels that offer Stash include some of the best spas in Napa, world-class resorts in Florida, and boutique gems in New York, Seattle and Los Angeles. Many Stash partner hotels appear on the "Best Hotels" lists of the leading travel publications and the hotels receive some of the highest recommend ratings on top travel sites. Travelers can easily sign up for a free account at the Stash Website.