Talk Back Media Launches Social Media Campaign for Texas Town

New blog and social sites promote small town in the Texas panhandle.

Creative agency Talk Back Media teamed up with Perryton Community Development Corporation to launch a social media campaign for Perryton, which is located in the Texas panhandle. The campaign includes a blog; Facebook, Twitter, and Flickr pages; a smart phone-compatible site; and a poster contest.

Perryton Community Development Corporation turned to Talk Back Media for the planning, fulfillment, and management of the campaign. The blog will feature weekly postings, and the Twitter and Facebook pages will have several updates a week. They will include information on local events, notable local people and businesses, new business openings, and suggested area activities. To view the blog, visit www.perrytonpipeline.com.

In addition to designing and providing content for the blog and Twitter and Facebook pages, Talk Back Media is organizing and promoting a poster contest for Perryton students. Launched in conjunction with a task force aimed at rejuvenating the town, the contest encourages students to show their pride in Perryton. Cash prizes will be awarded across several age divisions, and the winning poster will become a billboard in the town. Online voting will encourage community participation.