Superior, Inc.'s Training Strategy Aimed at Presentation Skills

The Superior, Inc. management team has reaffirmed its commitment to investing in its human resources. The company's leaders initiated a new training strategy to help team members bolster their presentation skills.

​Director of operations Charleen explained, “We have committed to helping our team members communicate with peers and our customers. The results will grow our business and develop company leaders.”

The program will teach Superior, Inc.'s people how to deliver presentations that command the attention of any audience. As Charleen explained, these skills apply to updating peers about projects or providing progress reports to customers.

"We know that nurturing the presentation skills of our people positions us as leaders and experts in our field."

Charleen , Director of Operations

Good communication is key to the success of any company, and being able to give speeches is an essential tool. “We all know how important communication is. When I review résumés, I always look to see what the applicant says about his or her communication skills. If an individual has a great idea but can’t explain it, that is a huge problem,” Charleen declared.

Professional presentations make a company stand out from its competitors. They solidify its status as an industry leader. “We know that nurturing the presentation skills of our people positions us as leaders and experts in our field. Superior, Inc.’s team members are learning how to organize, design, and present information in the most powerful manner. The process also builds the individual's confidence in his or her skills,” Charleen added.

Superior, Inc.’s Leader Describes Components of Presentation Skills Training

According to Charleen, Superior, Inc.’s presentation skills training covers many topics. These include basics such as information about the best ways to deliver an idea. They also provide an overview of learning styles, such as how to use visual information to support a message. Other tools taught include how to customize a talk for a specific audience and how to use presentation software.

The program stresses open communication between the presenter and the audience. The interactive, informal style not only helps the presenter connect with the audience, it also builds trust in his or her knowledge and skills. By welcoming questions, the presenter learns how to be flexible when interruptions occur.

As for creating the visual aids, which are often projected onto a screen, the trainers explain the basics of creating useable slides. Charleen explained these most important tips: “We like to include short, strong bullets that the audience can see from the back of the room. We also provide copies of the slides as handouts for notes.”

Participants are also shown acting and improv techniques for increasing their physical presence. They work on good diction and voice projection for keeping the audience engaged. Charleen talked about some suggestions for closing, saying “The instruction we provide also stresses the lasting effect of a strong wrap-up to the presentation. The ending recaps the material, tells a personal story to make a point, or displays a fun slide that generates a chuckle. The closing is critical to a strong windup. This will make the presentation stand out, and help people remember the speaker.”

About Superior, Inc.

Superior, Inc. is a marketing and consulting services firm that specializes in event-based promotions. This approach is designed specifically to develop repeat business and customer loyalty, leading to measurable bottom-line results for each client. The firm’s team of marketing managers engages personally with every client’s customers in order to add energy and character to each brand they represent. Their history of success has given the firm a broad portfolio of clients both large and small. For more information, please visit superiorinc.co.