Superior, Inc. Develops Dynamic Leaders, Adds Talent

The director of Superior, Inc. highlighted the key elements of the firm's commitment to leadership development. She also discussed an ongoing effort to bring sharp talent into the organization.

​Company leaders at Superior, Inc. emphasize leadership acumen in all training efforts. Whether during the initial training program or through ongoing education, they stress the ability to motivate others and get the best performance out of a team. “We know our exceptional team members share amazing potential to lead others to greatness,” said Charleen, the firm’s director. “It is our goal to empower them and boost their leadership skills on a consistent basis.”

Charleen and the rest of the Superior, Inc. executive team understand that becoming a transformational leader requires humility. “We stress the importance of collaboration and delegation in our leadership training,” the director added. “No one can expect to do everything at a high level in today’s rapidly evolving business world. You must surround yourself with people who have complementary talents, and then you have to trust them to apply those skills properly. That means getting past perfectionism and leveraging your team members’ strengths for the good of the organization.”

"We stress the importance of collaboration and delegation in our leadership training,"

Charleen, Director

The director also believes in the value of challenging team members. As she put it, “When you assign unfamiliar tasks to your people, they push themselves and test their skill levels. Even if they fail, it’s an ideal way to help them learn and adapt to tough challenges. They’ll also gain confidence in the process, which is a vital attribute for any leader.”

Superior, Inc.’s Director Discusses Hiring Push

Charleen believes the commitment to leadership training at Superior, Inc. is a great selling point to talented jobseekers. “I know driven professionals want to see a clear path to future advancement, and I think we provide that here,” she noted. “We start preparing motivated people for greater levels of responsibility right from the beginning, and we give them the support they need to thrive. Expectations are always clear for our team members, and I believe potential hires appreciate that as well.”

These qualities are coming in especially handy at the moment, because the firm’s leaders are actively seeking new talent to bolster their already exceptional team. With goals for aggressive expansion taking shape, Charleen and the rest of the firm’s leaders know they will need more high achievers to make the most of the firm’s bright future. The director explained, “We are trying to identify business-minded people who are ready to jump right in and start getting things done. Constant improvement is the name of the game here at Superior, Inc., and new hires need to make that commitment.”

About Superior, Inc.

Superior, Inc. is a marketing and consulting services firm that specializes in event-based promotions. This approach is designed specifically to develop repeat business and customer loyalty, leading to measurable bottom-line results for each client. The firm’s team of marketing managers engages personally with every client’s customers in order to add energy and character to each brand they represent. Their history of success has given the firm a broad portfolio of clients both large and small. For more information, please visit superiorinc.co.