Splendia New Brand Identity
During the last year, we have carefully refined our hotel selection to include only the most exceptional and unique hotels. We have revamped our content with new editorial and beautiful, high definition images.
Online, June 20, 2013 (Newswire.com) - On the eve of celebrating its tenth anniversary in January 2014, Splendia, the leading brand in online luxury and boutique hotel bookings in the world, announces the launch of a new, revamped website that reinforces the quality of its hotels and the exclusivity of its services.
A NEWLY DESIGNED IDENTITY
A new logo :
- Splendia has redesigned its logo to reestablish its luxury positioning.
- The cube transforms into a prism to mimic the cuts of a diamond.
- The typeface is modernized and the blue reintegrates the body of the brand with a slightly softer hue.
A new homepage :
- Simplicity and elegance characterize the homepage where everything is designed to give customers the assurance of high-quality service
A MORE UPSCALE REPOSITIONING
Splendia's offerings were reviewed and only the very best remain: The "musts" among luxury and boutique hotels.
Whereas before Splendia offered more than 5500 hotels, it now features only 3000. This reduction asserts its willingness to focus only on those addresses that meet specific criteria regarding location, design, service, architecture, features and facilities...
Beyond the simple concept of an online hotel reservation center, Splendia has become a high-quality brand in itself.
It has become a brand that stringently reviews the selection of hotels, the description of each hotel and, of course, high-definition visuals. Splendia also offers a unique gallery of high-resolution photos with nearly 50,000 new photographs in the last 12 months.
Finally, Splendia has an extensive customer-service team based in Barcelona, with a multilingual (more than six languages) staff of 14 able to answer calls and provide personalized service from customers around the world.
A UNIQUE CONCEPT THAT MAKES A DIFFERENCE
Splendia offers the promise of the finest accommodation in the world for the best price ... and more!
In fact, by booking with Splendia, users ensure they receive the same price charged by the hotel but they also receive additional, exclusive offers.
Users win from the moment they make their first booking.
A QUALITY BRAND
Ambassador of both small and large hotels, over many years Splendia has developed trusting relationships with its partner hotels.
Today, to reinforce this strong link and further create a recognized brand, Splendia offers hoteliers a plaque to be displayed outside or at reception, as well as a logo for hotels to display on their websites. Yet another way for Splendia to anchor itself in the upscale niche.
IPHONE AND IPAD APPS
To provide service to its customers throughout the day and allow them to view Splendia's offerings at any time, Splendia will release a dedicated iPhone application, available in June. This summer Splendia will release an iPad app, which will showcase the brand's exceptional gallery of accommodations (90% of Splendia customers are Apple users).
SPLENDIA, KEY NUMBERS
- Established in 2004
- 3000 hotels listed
- 700,000 customers
- 600,000 members of CLUB SPLENDIA
- 1500 hotels partner with CLUB SPLENDIA
- 70% of repeat customers are members of CLUB SPLENDIA
- 97% of customers recommend Splendia
- 40M euros revenue
- € 550 average amount spent by user
- 75% of the clientele is European
Visit : Splendia