Sherrill Kahn A World Renowned Art And Craft Expert Conduct Series Of Creative And Innovative Workshop For Art And Craft Community In India
Online, December 17, 2010 (Newswire.com) - Hobby Ideas, India's first chain of Art, Craft and Hobby stores from Pidilite Industries Limited, initiated a first of its kind series of workshop for art and craft community in India. The theme of the workshop was around "creativity and innovation" and is designed to inculcate creativity through global best practices in the teaching of art & craft among the enthusiasts.
To make the workshop enriching and engaging for the audience, Pidilite invited Sherrill Kahn, an internationally renowned artist from USA to share her global knowledge and experience.
Sherrill lives by the word "what if" which drives her to experiment with different media, different surfaces and different combination of material. Experiment is the first step towards innovation. The spirit to experiment starts with the 'What if' attitude. Extending this "what if" philosophy Sherrill during her stay in India inspired the workshop audience to play & experiment and leverage on the usage of research driven tools and products.
"India has a great tradition of art and craft and is well reflected in her diversified cultural outlook. We will exchange lot of ideas and influence on the trends that may have the potential to shape the future of the craft and art learning in India with the use of new tools and techniques" said Sherrill Kahn.
In an emerging economy where customers and companies are witnessing rapid transition it is all the more important to develop a creative resource to have an edge over competition. This workshop is designed towards achieving the larger objective.
"Creativity and innovation are the backbone of our company. To fortify our leadership position we endeavour to ideate programs that are significant for our stakeholders and are customer oriented. Hobby Ideas is one the fastest growing brands within the category in the country and gradually expanding its footprints. We are grateful that Mrs Sherrill Kahn, a globally renowned expert in knowledge of craft accepted our invitation and is now in Mumbai to share her insights. I am sure we all will learn a lot," said Mahesh Joshi, Chief of Marketing and Sales, Consumer Products - Art Material, Stationery & Fabric Care division, Pidilite Industries.
Pidilite has always been at the forefront of introducing innovative products that are in synch with customer convenience. Products like Fevicol MR, Fevi Stik and Fevi Kwik were all introduced to the Indian market and now enjoy iconic brand status.
As part of the Pidilite's efforts to engage and upgrade the knowledge and skill sets of the craft & hobby community in India, the company has been playing an active role in providing them a variety of creative resources like 'Feviart' quarterly magazine, demo videos, project sheets and various other art and craft publications. The content for these resources are contributed by some of the best craft & hobby experts in the country. The company also has a large family of school art teachers, craft and hobby teachers and experts, who are associated with the company for exchange of skills, techniques, innovations and trends in crafts & hobbies The initiative with Mrs Sherrill Kahn is a beginning of a series of such initiatives that Pidilite has planned, to enrichits teachers and craft experts community to the best of international trends and practices in this line.
About Hobby Ideas Stores:
Hobby Ideas is India's first and largest chain of Art, Craft & Hobby stores offering its customers a wide variety of craft and hobby products & kits which are sourced from some of the best suppliers all across the world. The wide range of products are complemented by in-store workshops, demo videos, project sheets and birthday parties which makes Hobby Ideas a very unique experience for it's customers.
Hobby Ideas is currently operating stores at Mumbai, Ahmedabad, Surat & Nagpur and will be opening a new store at Pune also shortly.
About Pidilite Industries:
Pidilite Industries has been the pioneer and market leader in adhesives and sealants, construction chemicals, hobby colours and polymer emulsions in India. Our product range also includes paint chemicals, automotive chemicals, art materials and stationary, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D.
Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M Seal, Roff, Dr. Fixit, Sargent Arts, Hobby Ideas and Cyclo.
Pidilite is also growing its international presence through acquisitions, setting up manufacturing facilities and sales offices in important regions around the world.
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