Shendi Media Dedicates Itself to Offering Quality Control Solutions of Special Agricultural Products
Based on internet information technology, Shendi Media has successfully implemented an effective quality control system on ginseng processing, which greatly pushed the ginseng industry to walk on a transparent and benign road. This valuable experience can be referred by the whole world, since uniform QC standards of agricultural products were difficult to set in the past.
CHANGCHUN, China, April 4, 2018 (Newswire.com) - IT companies (inclusive of Baidu, Alibaba, Tencent and Netease) have risen rapidly, which has drawn the attention of the whole world. Moreover, the "Internet +" strategy advocated in China accelerated the pioneering applications of information technology in different fields and brought about opportunities for some special fields. It is Shendi Media that has boosted the ginseng QC by taking advantage of the latest internet information technology and thus promoted the rapid and sound development of ginseng industry.
Ginseng appraisal was as difficult as Chinese antique appraisal in the past
Wild ginsengs are scarce and mysterious, so they are extremely valuable. However, for ginsengs of the same weight, their prices can be greatly different by thousands of times due to difference in place origin and year of processing. Even competent authorities could not set clear standards or give guidance as to quality standard and market price. Ordinary people are unable to determine whether wild ginsengs are authentic. Therefore, people usually appraise ginsengs just as experts appraise antiques - depending on experience. In the past, if buyers bought fake ones, they can not return or get compensated for fake ginsengs; this was a default transaction rule recognized by both parties.
Chinese people have increasingly started to buy wild ginsengs as China’s economy developed. Accordingly, the ginseng industry has expanded rapidly. Millions of woodsgrown ginsengs (a kind of ginseng cultivated artificially in natural forests) of the same quality as wild ginsengs entered the market each year. The former experience-based ginseng appraisal method would no longer be suitable for large-scale transactions. In China, there are only two certification bodies for ginseng quality appraisal, far less than enough to cope with the explosive growth of woodsgrown ginsengs. Meanwhile, expensive appraisal also pushed up the prices of woodsgrown ginsengs. Apparently, we can tell that quality control is a bottleneck of the industry. In addition, woodsgrown ginsengs grow in remote mountains in North China, while consumers are mainly from South China, thousands of kilometers away from the said remote mountains. Hence, it will be difficult for buyers and sellers to communicate with each other – no wonder fake woods-grown ginsengs are quite rampant.
Internet information technology becomes a useful tool to break through the bottleneck of the industry
Fu Qizhi is a senior entrepreneur engaging in internet-based trade of ginsengs for many years and the founder of Shendi Media. Fu once said: “If we want to solve the difficulty in quality appraisal of ginsengs, we only need to tell consumers the methods of distinguishing, such as appraisal knowledge and counterfeiting methods. As long as consumers have the ability, the problem of counterfeit ginseng can be solved.”
Fu firmly believes that Internet information technology is the best means to break through the bottleneck in ginseng industry. He said: “Internet has been spread to remote villages and towns in China. In most regions, there is access to e-commerce for ginseng transaction; live video broadcasting and mobile social software can be based on to spread industry information to each desired consumer. The latest internet information technology helps to solve the problem about information asymmetry between consumers and suppliers, so as to help consumers know the methods of ginseng appraisal and learn about the reasonable prices of ginsengs of different quality levels. All these will lay a foundation for consumer confidence.”
Shendi Media drove the industrial revolution by relying on internet
After knowing key industry problems and solutions, Fu Qizhi took the initiative to adjust the business strategy and established Shendi Media, which is the first professional media company about ginseng in China. The company’s strategic target is to “give full play to convenient and low-cost communication based on internet information technology to set up a communication platform between ginseng growers and consumers, and provide consumers with professional and authentic information and appraisal knowledge about woodsgrown ginsengs.”
Shendi Media offers a professional internet-based platform. Using this platform, ginseng growers can be united together to grow ginsengs in accordance with uniform standards, which helps to improve the quality of ginsengs. They may jointly disclose unreasonable actions in the industry and rectify them. This not only reduces the cost of information transmission, but also wins the trust of consumers. Besides, consumers could exercise their rights to know through multiple ways, including live video broadcasting of cultivation process and growth conditions, organization of consumers for visiting planting base, and face-to-face exploration of ginseng appraisal skills.
Now, just by logging in the platform with a mobile phone, consumers may clearly learn about the cultivation process, growth conditions and price of ginseng. This platform provides e-commerce services and cuts intermediate links. It is a healthy ginseng industry chain.
This mode has achieved great success. Based on it, all consumers could judge wild ginsengs easily and learn about fair prices under different planting conditions. What’s more important, they could trade with ginseng growers directly. In the past, a ginseng growing area was only the place for producing “raw materials” for a long time, but external processors and foreign traders took away huge profits. The platform changed this situation and promoted the development of growing areas (forest regions in Changbai Mountain, China) of woods-grown ginsengs.
China’s ginseng industry development is worth studying
Across the world, it’s not easy to find a transparent QC system for these complicated and special agricultural products. However, in China, nearly all industries have finished the revolution with internet technology. The Chinese people are proud of this! Surely, this is closely related to the background that internet technology has been applied to all aspects of daily life. In the past, we tried to establish an inclusive platform suitable for all the industries, but people turn to “vertical platform” now. Multiple personalized services that are vertical, professional and easy to understand will be the trend of future information platforms. Shendi Media is the pioneer. It sets a good example for all industries as to using internet and big data to realize scientific management. We believe that internet technology can be also based on to solve the knotty problems in other industries in an intensive and effective way, such as quality management difficulty and inability of effective information communication. This is a trend of the times to overcome the difficulty of information dissemination and cut unnecessary intermediate links. China has started to walk ahead of the reset world in in-depth application of internet technology.
About Shendi Media
Shendi Media is China's first media platform of linking ginseng growers and consumers based on micro-video technology and mobile social app. It focuses on spreading ginseng information, knowledge and culture. After Internet information technology and e-commerce are introduced to the industry, ginseng growers are linked together; on this basis, uniform ginseng standards can be established, and ginseng appraisal methods and knowledge can be spread to consumers. Besides, it takes the e-commerce platform of Alibaba to directly link with ginseng growers, which reduces the intermediate links and offers cost-effective ginsengs to consumers. One day, the buying of quality ginsengs will be as easy as the buying of fruits; accordingly, China’s ginseng industry will expand. These are what Shendi Media pursues.
Source: Domeidea
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