Search Optics® Adds Joe Walker To Board of Advisors

Automotive Industry Veteran Joe Walker Joins Search Optics Advisory Board

For Immediate Release:

Search Optics® Adds Joe Walker to Board of Advisors

San Diego, CA - June 17, 2010 - Search Optics Inc., a leader in providing fully integrated digital marketing solutions specializing in the automotive industry, announced the addition of Joe Walker to the Search Optics Advisory Board.

Joe Walker is the President of Maple Bay Consulting LLC. Prior to joining the Search Optics Advisory Board, he was president of Polk Global Automotive, a division of R. L. Polk & Co, where he was responsible for Sales, Marketing, Business Development, Information Technology, Human Resources, Legal, Government Relations, Product Strategy and Data Acquisition. Prior to R. L. Polk, he was also President and CEO of Plunkett & Cooney, one of the Michigan's premier law firms.

"The addition of Joe Walker to the Search Optics Board of Advisors represents a strategic expansion of our Board," said David Ponn, Search Optics' Chief Executive Officer. "Joe brings significant expertise in automotive information and marketing solutions for the automotive industry that will help us on future initiatives."

Walker is a well known speaker on leadership, team-building, quality, and ethics. He holds a BS from Xavier University and a JD from University of Detroit School of Law.