Q Communications Reveals Essential Tips for Creating a Successful Media Exclusive
Dubai, December 8, 2015 (Newswire.com) - Media is always on the lookout for a breaking story. They want to present themselves as the first ones to cover an exclusive news piece. However, a lot of efforts are undertaken in making a successful story. More than the media, it is the responsibility of the organization to take the right steps at the right time.
At a recent press release, the CEO of Q Communications, a firm specializing in PR Dubai, discussed about the pre-requisites of an exclusive news piece. He explained, “The primary attribute of an exclusive story is that it should be unique and distinctive. Most often, organizations feel that their article is different from others, whereas, the reality is that in some way or the other, it lands up having similarities with the offerings of rival brands. To make a story exclusive, it is of paramount importance to ensure that the content is not being provided by any other group or company. Moreover, it is advisable for companies to create the content themselves, before pitching it to the media. This will ensure that the resultant article is impactful and effective.”
Once the article has been created, it is important to release it to the target audience through the right channel. In this context, the Marketing Head of Q Communications said “The organization needs to rank the publications based on their own requirements. Firstly, one should conduct a research on the probable journalists who would publish the story. One needs to find out if the reporter’s audience consists of the target audience of the company. Secondly, one needs to make sure that the reporter is trustworthy and reliable. After identifying the right journalist, the company should align a representative or PR Dubai firm who would deal and negotiate with the publication. There can be nothing more disastrous than a team member co-ordinating with the wrong reporter at the wrong time. Hence, all team members should be aware of the process of co-ordination and negotiation. The most important part of releasing an exclusive is the date and time of publishing. It is imperative to take a commitment from the journalist that he/she would air the news piece on a specific date. If it gets delayed for some reason, the organization should be well-prepared to contact the next best alternative for publishing the story.”
For best results, it is advisable to get in touch with a reputed PR and creative event management company in Dubai, which may render expert guidance on airing an exclusive story, making sure that it reaches out to the target audience.
For more information : http://www.qcomms.ae/
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