Personalized URLs (PURLs) and Landing Pages to Boost Marketing Effectiveness for Solo Professionals, Entrepreneurs, and Small Business Owners

Online, January 20, 2010 (Newswire.com) - Daydreamer Enterprises, LLC launches PURLs Made Easy™ - a direct-response marketing system that allows users to create personalized URLs and interactive personalized landing pages - for each of their prospects and/or customers - featuring variable text, images, links, opt-in forms, surveys, video and sound.

A typical PURL looks like www.yourdomain.com/JaneSample or JaneSample.yourdomain.com. Users typically invite their prospects/customers to their respective personalized URLs via a VDP (variable data print) direct mail postcard or an email blast - using a third-party system.

Every personalized URL leads directly to a personalized landing page where visitors are prompted to respond to the marketing campaign's message, via an opt-in form and/or survey.

The PURLs Made Easy™ system tracks and reports page visits, link clicks, file downloads, opt-ins, and survey participation, and sends email alerts to users as soon as someone visits their landing page and/or submits their landing page form. Users also get on-demand access to detailed campaign reports with the ability for automated imports and exports of prospect/customer data.

Another prominent feature of the system is the ability to create [generic] URLs and landing pages, which allow visitors to access the same content as a personalized URL campaign, but instead from a static ("same to all") domain name and landing page. Generic URLs/landing pages are an ideal direct-response mechanism for all mass media marketing, including print and web ads, social media websites, blog posts, and broadcast media (TV and radio).

"No matter what business you're in, it's vitally important to have effective systems in place to attract and capture new prospects to grow your list, as well as to build and nurture relationships with those already on your list - your existing prospects, customers and clients," says founder and CEO, Jackie Crino. "This is the key to growing a sustainable business and cultivating customers and referral sources for life. PURLs Made Easy simply makes this happen."

Following a recent corporate career at the forefront of the marketing technology industry, Crino made the decision to venture out and as part of her new company's mission, put together a system that makes personalized URLs and landing pages - which before only existed at a price point appropriate for medium to large-sized companies - accessible, affordable, and easy to implement for any solo professional or entrepreneur. Out of that need, PURLs Made Easy™ was born as the first company under Daydreamer Enterprises, LLC.

Amongst those who will likely reap the benefits from the PURLs Made Easy™ system are local service professionals, including real estate agents, mortgage brokers, insurance agents, financial planners, health and wellness professionals, and the like - as well as national or international solo entrepreneurs and small business owners, such as coaches, consultants, and virtual assistants.

To learn more or to get a PURLs Made Easy™ account, visit: www.purlsmadeeasy.com