Perks Worldwide Announces Most Valuable Speaker Award at Channel Focus North America
Claudio Ayub, honored as Most Valuable Speaker two years in a row, reinforces channel incentives and loyalty marketing agency's position as a global leader of incentive and loyalty programs
Little Rock, Arkansas, June 8, 2017 (Newswire.com) - Perks WW Channel announced today that Chief Strategy Officer Claudio Ayub was voted Most Valuable Speaker by the attendees of Channel Focus North America 2017 for a second year.
Deb Broderson, Perks WW CMO, says, “This recognition is rewarding because it was voted on by the attendees of the presentation. This award leaves no doubt that the insights Ayub provided added great value to the channel marketing, channel sales, and channel strategy professionals in attendance. “
"This recognition is rewarding because it was voted on by the attendees of the presentation. This award leaves no doubt that the insights Ayub provided added great value to the channel marketing, channel sales, and channel strategy professionals in attendance."
Deb Broderson, Chief Marketing Officer
This year's workshop, "Beyond the transaction: Using incentives to accelerate the right partner behaviors," demonstrated how today's channel is trending away from transactional incentives and toward behavior-based incentives. Ayub reviewed the five stages and key personas involved in the partner's decision-making processes, and presented a channel incentive framework to deliver a structured approach to aligning behavior-based incentives to accelerate the partner's time to revenue.
Ayub says, “The 21st-century channel no longer supports transactional incentives, but rather behavior-based incentives that motivate all activities, skills, and behaviors leading to the sale."
In 2016, the first year Ayub was honored with the Most Valuable Speaker Award, Ayub discussed the changes taking place in the channel brought on by the evolution of the buyer’s journey along with actionable insights to achieving alignment, identifying behaviors most important to your brand, and understanding the incentives to apply to those behaviors.
Visit Perks WW to request a copy of the channel incentives presentation or schedule a consultation with Ayub.
About Perks WorldWide – Incentive and loyalty programs with proven ROI
Perks WW, a leading incentives and loyalty marketing agency, empowers global enterprises to improve engagement with their target audiences — employee, channel or consumer — while increasing revenue, participation and loyalty through the use of our Science of MotivationTM methodologies and Enterprise Engagement Engine℠ (E3) technologies.
Source: Perks Worldwide
