On-board Airline Advertising Returns 94% Recall
New York, NY, January 29, 2015 (Newswire.com) - The newest advertising opportunity is ad placement on-board airlines. Tray tables, overhead bins, sidewall panels, bulkheads and even full exterior plane wraps. The beauty of this medium is that your audience is strapped into their seats sitting in front of an ad for a minimum of 40 minutes of dwell time with a 94% recall. The kicker is that this advertising generates over 40 million national impressions per month at a cost per impression of $.0037.
Detailed ad recall is six times higher (86% vs. 14%) after high dwell time and brand recall is 14 times higher (94% vs. 6%) after high dwell time versus low dwell time.
There is no media that performs at a higher level than our onboard advertising. 94% recall, 45 million impressions from 1,400,000 passengers per month. Plus a dwell time of over 40 minutes. The cost? $.0037 per impression. Crazy.
Glenn Zagoren, CEO
In addition, people viewing ads with high dwell are more likely to be motivated by the ad. Positive dwell time effect is even greater among target/prospective consumers.
High dwell time allows for a greater depth of engagement, greater levels of ad/brand/message recall and retention, and higher levels of motivation and brand empathy.
A full media kit can be downloaded here http://bit.ly/airlineads
Glenn Zagoren
CEO
The Zagoren Collective, LLC
Exclusive US Agents for Global Onboard Partners
http://www.globalonboardpartners.com
Global Onboard Partners is the worldwide leader in out of home, graphic, in flight advertising specializing in professional, high impact advertising displays on the interior and exterior surfaces of commercial aircraft. We work with more than 20 airlines on five continents.
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