Okanjo Awarded Most Innovative Local Media Business Strategy in the Annual Local Visionary Awards
Milwaukee, WI, October 26, 2016 (Newswire.com) - Okanjo has been awarded Street Fight Magazine's Local Visionary Award for Most Innovative Local Media Business Strategy.
The annual Local Visionary Awards celebrate individuals and organizations who are moving the local marketing technology industry forward with creativity, ingenuity and success. On a daily basis, Street Fight covers innovative ideas and companies in local, and the Local Visionary Awards aim to see who rises to the top. The awards were judged by influential voices in the industry and winners were announced during Street Fight’s 6th annual Street Fight Summit on Oct. 25th in New York City.
The award, coming from our peers, reaffirms our work and mission -- transforming online content into commerce.
Bethany Grabher, VP, Sales & Marketing
Okanjo was specifically recognized for driving new, eCommerce-based revenue, for premium publishers and local merchants. Okanjo makes this possible while enabling the publishers to stay focused on the core business of generating local, timely and relevant news content.
Key components of Okanjo's Native Commerce platform include:
1. Native Marketplaces - eCommerce hubs that strengthen SMB relationships and drive local revenue. Marketplaces provide best-in-class eCommerce systems, shoppable display ads and online auctions.
2. Product Match - Dynamic product pairing that uses Okanjo’s proprietary artificial intelligence to match products to readers and content. This enables content-enhancing and audience-focused ad units.
3. Pressed Content - eCommerce curated content targeting highly coveted millennial audiences. Pressed is an easy, content extension tool that helps publishers appeal to new audiences and keep readers onsite.
"We are beyond excited to be recognized with a Local Visionary Award. Our team works tirelessly to develop real eCommerce solutions for premium publishers," said Bethany Grabher, Okanjo's Vice President of Sales and Marketing. "The award, coming from our peers, reaffirms our work and mission.”
Okanjo is among great company. Other winners in this year's awards include Foursquare, Vendasta, Belly, Brandify, HomeAdvisor and Simpli.fi.
About Okanjo
Okanjo transforms content into commerce. Okanjo's Native Commerce platform equips online publishers with turnkey solutions that drive product discovery, increase user engagement and enhance the online buying process. Okanjo's technology powers a variety of Native Commerce tools, including: Native Marketplaces, Shoppable Display Ads, Contextual Product Matching and dynamic eCommerce content feeds. Okanjo was founded in 2011 and is headquartered in Milwaukee, WI. Learn more about Okanjo at http://www.okanjo.com.
Source: Okanjo
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