New Social Site Lets Real People Set Fashion Trends
Online, June 27, 2014 (Newswire.com) - Los Angeles based tech startup Psassy announces the launch of a new social network designed for fashion enthusiasts. The new site, www.psassy.com, provides a platform for people to express themselves through fashion and individual style.
"Psassy is the go-to destination for real people to spot, share, and even start trends," said Mahmood Bagheri, founder and CEO. "It's a place where individuals can share their everyday life wardrobe favorites, fashion ideas, and inspiration."
CREATE, CAPTURE, CURATE
Fashion attests to the power of visuals. At Psassy.com, members are encouraged to share photos of themselves and their favorite outfits. Members can follow each other, comment, and share information on where to buy items by tagging their images to brand sites or online merchants. A unique feature is the ability to follow trends and favorite fashions by geographical location, event, style of clothing, or season.
Psassy.com is an easily accessible platform with direct photo uploading capabilities from web and mobile sources. Membership is free and log-in is facilitated through major social media outlets, including Facebook and Google+. An Android mobile app is planned for the third quarter of 2014.
BENEFITS FOR BRANDS
Psassy co-founder Amir Ali Tavallaee anticipates that fashion e-marketers will recognize the value of directly connecting with fashion enthusiasts on a site dedicated to fashion. "Psassy provides a unique avenue for brands and merchants to target individual potential customers based on their body types and fashion preferences," said Mr. Tavallaee. "Here they'll be able to build brand loyalty by engaging audiences in a highly personalized way."
ABOUT PSASSY
Psassy.com is a social media platform where fashion enthusiasts get wardrobe advice, fashion inspiration, or practice (amateur) modeling.
Departing from the traditional practice of brands and fashion editors setting trends and promoting new styles, Psassy galvanizes the crowdsourcing of fashion ideas. At Psassy.com, the modeling job is an open platform and members can curate fashion related content and promote their preferred styles. Psassy gives real people the opportunity to become trendsetters in fashion, even if they are not pursuing a professional modeling career.