New generation SourceSecurity.com consolidates leadership position among security industry trade med

Online, October 14, 2009 (Newswire.com) - London, October 14, 2009: Independent website usage statistics have confirmed SourceSecurity.com's leadership within the security industry media, the website's publisher, Notting Hill Media Limited, announced today.

With over 115,000 monthly visits (Source: Google Analytics, September 2009), SourceSecurity.com has comfortably overtaken its nearest global rival, US based Securityinfowatch.com.

SourceSecurity.com also leads the field in Europe and the UK, significantly outranking info4security.com, the website produced by the organisers of the IFSEC tradeshow (Source: Google Trends, September 2009). SourceSecurity.com recorded over 1.1 million page views in the third quarter of this year, a staggering 90% year-on-year increase. This continues the enormous growth in reach and popularity over the past 2 years: a traffic increase of 175% during calendar year 2008, and 2009 year-to-date growth in excess of 70%.

This record viewership is another endorsement of the 'generation leap' made by the website in July this year to sport a contemporary, stylish look. Developed with insights gained from an in-depth analysis of on-site user behaviour and anecdotal feedback from security industry professionals, Generation 3 (or G3) of SourceSecurity.com provides users with an outstanding user experience: -useful content, powerful functionality, stunning visual appeal, and enhanced usability.

Says Tony Saville, Publisher of SourceSecurity.com: "We are delighted to be getting such industry recognition across so many territories, a reward for our continuing efforts to be the most comprehensive and useful resource for security professionals.

"We also strive to be the most powerful and effective marketing medium for our advertisers. To this end, we dedicate significant content, web marketing and development resources to ensuring that our advertisers get the greatest value for their marketing dollars with incomparable reach and exposure.

"Web usage in the security industry is increasing rapidly. Online now significantly outstrips all other forms of media communication within the security industry - and we are delighted to be at the forefront of this shift. While hard copy and trade shows struggle in the current economic conditions, online has increasingly become the medium of choice for marketing and business development, offering radically improved ROI and transparency. As market leader, we are thrilled to be able to offer so many partners the very best ROI.

"We will continue to work with focus groups to ensure that SourceSecurity.com exceeds the expectations of both our audience - the security industry - and our clients, ensuring they can communicate their messages and develop their businesses in a cost effective fashion," Saville concludes.

More about SourceSecurity.com
SourceSecurity.com (www.sourcesecurity.com), the complete security industry guide, is the global, European and UK #1 security medium. SourceSecurity.com's audience comprises security industry product, solution and service purchasers and specifiers from across the UK, Europe and Middle East and the Asia Pacific regions. The website is also attracting a rapidly growing audience from North America.

The website features in-depth product information, a company directory comprising over 4000 security companies, industry news, case studies and a trade show/events calendar. The site's product database contains over 16,000 products - with detailed technical specifications - from some of the world's leading security product manufacturers including Axis Communications, Dedicated Micros, Sony, Honeywell and Mobotix. Coverage includes CCTV Products, Access Control Systems, Intruder Alarms, Integrated Security Systems, Network/IP Security and Biometrics. Besides extensive news and case studies on the latest security and surveillance equipment and systems, SourceSecurity.com offers an advanced parametric search engine, enabling buyers to identify the best products and suppliers.

Notting Hill Media Limited (NHM) is a publisher of niche, business-to-business (B2B) online portals. The privately-owned company has been publishing its flagship site, SourceSecurity.com, since 2002. NHM also operates a portal for the firefighting equipment / fire protection industry, TheBigRedGuide.com (www.thebigredguide.com). The company has offices in London and Mumbai, India.

For further information please contact:
Dami Olagbegi, Senior Account Manager
London, UK
+44 (0)20 8969 9088
Dami.Olagbegi@SourceSecurity.com

Tony Saville, Publisher
London, UK
+44 (0)20 8964 9695 (media enquiries only)
Tony.Saville@SourceSecurity.com