My Place for Hosting Debunks Social Media Myths
Years ago, people scoffed at the idea of the Internet taking off. Those people are eating their words with the popularity of online marketing. My Place for Hosting found ways to get past some of today's common myths associated with online marketing
Online, June 28, 2012 (Newswire.com) - Not too long ago it seems that people had little faith that the Internet would bring much change to businesses. But nowadays, the Internet is one of the best and most widely used business tools, particularly for social media marketing. Of course, in any industry, there are myths people can't seem to debunk and online marketing and social media is no exception. Columnist Evanne Schmarder explains the biggest myths in a Huffington Post story. My Place for Hosting, an Internet-based educational resource, has found ways to prove those myths fact or fiction.
First, many people think social media marketing is free. Of course, in some form, that is true because there is no cost to sign up for Facebook, Twitter, Foursquare, YouTube or Pinterest. My Place for Hosting agreed with Schmarder, noting there is monetary value placed on the time a business spends developing, creating and implementing their social media account. My Place for Hosting shows its clients how to develop these social media sites with strong content that is easy for readers to grasp and read.
Once a business establishes a social media page, the business will likely try to garner "likes" or "followers" on their page. But just because a business has a lot of "likes" and "followers" does not mean it will draw a massive amount of customers. Schmarder said it is similar to sending customers a promotional email to an unqualified list. To better service clients, businesses need to share relevant content, interesting news and a marketing message. My Place for Hosting agrees that taking this angle with a social media website is likely to yield better results for businesses.
Of course, some businesses fear if they sign up for a social media website, their account will get hijacked by "haters." However, many of these sites come with top-notch security to protect clients so they can monitor the site with ease and comfort. If someone leaves a negative comment on the social media website, the business owner can choose to respond, ignore or delete it. However, My Place for Hosting believes that how the situation is handled can have a lasting impression on the businesses' followers.
A 2011 Harris Interactive /Right Now Customer Experience Impact Report found 50 percent of respondents expected a response within one week, and if it is not forthcoming, they will do business elsewhere. Only 46 percent of the respondents were pleased and 22 percent posted a positive comment about the business. My Place for Hosting shows business owners ways to respond to customers on social media sites so they keep coming back.
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An Internet-based educational resource, My Place for Hosting teaches individuals affiliate marketing, most often referred to as "working from home." My Place for Hosting has opened up the affiliate marketing industry, resulting in marketing professionals taking advantage of easier access to the world of ecommerce. For more information about My Place for Hosting, visit www.myplaceforhosting.com.