Michael Dixon's New Book "Preparing for Growth and Marketing in Today's Church" is an Insightful and Visionary Plan to Help Churches Grow and Gain Believers.
Recent release "Preparing for Growth and Marketing in Today's Church" from Covenant Books author Michael Dixon is a wise and practical look at how churches can address the epidemic of falling church attendance by rethinking how they plan for growth and accomplish effective marketing.
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New Market, MD, April 20, 2018 (Newswire.com) - Michael Dixon, retired US Army soldier and current adjunct professor of marketing at Shepherd University, West Virginia, has completed his new book, “Preparing for Growth and Marketing in Today’s Church”: an inspiring and up-to-date discussion on how the church, like any other successful organization, can only reach its objectives by understanding their purpose and planning accordingly.
Michael shares, “All churches must build and develop a strong brand. A brand is what people envision whenever they hear your church’s name and the unique services and cultures that are combined that differentiate your church from other churches. Brand awareness is critical to the success of the church. Gauging the church’s brand should be analyzed outside the church and within the community the church serves. This gauge should be taken of those who are not church members. Otherwise the church’s leadership will not know what the church’s brand is known for, if known for anything.”
Published by Covenant Books of Murrells Inlet, South Carolina, Michael Dixon’s new book draws on his extensive knowledge of marketing and business to lend a hand to churches, which too often mistakenly reject wisdom from the business world, forgetting that the church is itself an institution that will benefit from the same tenets of successful growth plans and wholesome marketing tactics.
Like with any organization, the success of the church relies on an effective leadership that will allow love to sell itself. Dixon’s wide-ranging book covers all the bases for any church leader in today’s world looking to revive the church: from leadership and effective communication, to planning, branding, and understanding the church’s objectives and life cycles.
Readers can purchase “Preparing for Growth and Marketing in Today’s Church” at bookstores everywhere, or online at the Apple iTunes store, Amazon, or Barnes and Noble.
Covenant books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.
Source: Covenant Books