Mail Merge is a Vital Post-Recession Marketing Tool for Small Business Success

Online, April 21, 2010 (Newswire.com) - "Personalized letters and emails achieve better response rates than mass produced generic letters and emails" explains Neville Pettersson the producer of mailmergeguide.org. As more people are beginning to realize this there is becoming a greater demand for such services. "However, what most small business owners don't realize is that the ability to accomplish this task is ALREADY in their hands!" says Neville. Mail Merge as part of Word 2003 and 2007 can be used to print mass personalized letters and send bulk personalized emails at the click of a button. "The Mail merge function in word virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies. This means small businesses can save a lot of money!" explains Neville.

Neville Pettersson is all about helping out small business owners and his new website mailmergeguide.org delivers a great new resource to help trim marketing costs and put the power back in the hands of business owners. His new site explains that mail merge using word and outlook is a relatively simple process and the benefits of being able to use mail merge are huge. In the past when you wanted to send out letters, promotions or emails to your database or client list you had to compose each one individually. This process was cumbersome and time consuming. Now, using word mail merge the whole thing can be done at the click of a mouse. "These kinds of tips can sometimes make or break a business in terms of cost and ROI. Hopefully my new website helps out a few Mum and Dad businesses survive these tough times" says Neville.
Lets hope so too.