Luxury Africa Tour Operator Develops Fight Hunger Feed Hope Foundation
Alluring Africa initiates Clothing with a Conscience to Benefit the Horn of Africa
Online, April 13, 2012 (Newswire.com) - ). Specialty luxury tour operator Alluring Africa, a Florida based company with over twenty years of experience in the travel industry has launched the Fight Hunger Feed Hope campaign with a unisex t-shirt design. The company will donate 100% of the proceeds.
"Think of this initiative as clothing with a conscience. The product is not just a shirt- it proclaims the wearer has taken a stand to combat famine in a region in crisis: the Horn of Africa. Like many, we watched the drought worsen in East Africa and claim lives. Rather than be spectators of a global crisis, we wanted to do something about it. We created Fight Hunger Feed Hope to compel people to work together to support sustained aid in a severely ravaged area of the world" states Sunit Sanghrajka, a native of Kenya and founder of Alluring Africa & Alluring Impact.
Nearly 12 million people are starving in the Horn of Africa. To put this into perspective, an estimated 1,300 children under the age of five are having their lives ended early due to famine. On October 4, 2011 at an annual United Nations Executive Committee meeting, Goodwill Ambassador Angelina Jolie said, "Three-quarters of a million people are at risk of death in the next four months in the Horn of Africa. This astonishing number of at-risk lives is the reason this is termed the humanitarian crisis of the generation."
Alluring Africa has underwritten the full cost of the Fight Hunger Feed Hope materials, manufacturing, design, and all the related transaction fees for the t-shirts . The entire purchase amount of $20, will be deployed to fund long-term aid in schools, housing, medicine and more.
The design of the unisex t-shirt represents the interconnected nature of Africa. People are connected by culture, and the design's intricate latticework visually represents this. Emblazoned with the Fight Hunger Feed Hope message, the design works to create awareness in a highly wearable package. The T-Shirts can be purchased online at www.FightHungerFeedHope.com