Jon Heintschel, Marketo Alumni and Martech Industry Veteran, Appointed Principal Operative, Revenue at Marketing Performance Agency
Los Angeles, CA, June 21, 2016 (Newswire.com) - Operatives LLC, a leading provider of performance marketing enablement, has appointed Jon Heintschel as Principal Operative leading sales, marketing, and alliances effective April 4, 2016. Mr. Heintschel will be responsible for propelling the company through the next phase of growth by expanding its current expertise and offerings, building select alliances with best-of-breed technology partners, and driving revenue by identifying new markets and opportunities while building on established relationships with existing customers.
Mr. Heintschel has more than two decades of software and services experience spanning multiple industry segments, with specialization in CRM and marketing automation, and has worked with leaders in each segment. Mr. Heintschel has the distinct honor of being among the very first Customer Success Managers—a role that is now requisite in the software industry—having pioneered the role at Vantive Corporation in 1997. Prior to joining Operatives, he served as a senior member of the Customer Account Management team at Marketo, Inc., a leading provider of marketing automation software. During his tenure at Marketo, Mr. Heintschel provided industry-leading best practices to some of the world’s top companies to help shape their marketing programs and to deliver true marketing performance.
"I am proud to join Operatives at this crucial stage in their growth. Operatives has a near-perfect mix of expertise and resources that will enable us to expand our offerings and continue to be a trusted partner for both new and existing customers."
Jon Heintschel, Principal Operative
“I am proud to join Operatives at this crucial stage in their growth. Operatives has a near-perfect mix of expertise and resources that will enable us to expand our offerings and continue to be a trusted partner for both new and existing customers. I look forward with great anticipation to the next year working side by side with founder John McCoy to implement his vision of advancement for the company and its Operatives.”
About Operatives:
Operatives LLC is a data-driven, technology-enabled performance marketing agency and a growing independent agency for CRM, marketing automation, performance measurement, and digital transformation. For the past four years, Fortune 1000 companies and startups have partnered with Operatives to maximize the value of their customer portfolios. The agency’s heritage in data, technology, analytics, and operations forms the foundation for its unmatched skills in understanding consumer insights. Partnering with Marketo, Salesforce, Oracle, Microsoft, Domo, and Talend, Operatives creates customer experiences that drive improved marketing performance and shareholder value. The privately held corporation is headquartered in Los Angeles, California. For more information, contact Operatives at 1-866-642-2389 or visit operatives.com.
Source: Operatives LLC