IT Retail Introduces New Brand Identity and Logo
RIVERSIDE, Calif., November 2, 2018 (Newswire.com) - IT Retail Inc, a global grocery technology leader focusing specifically on point of sale technology has unveiled a new brand identity and logo. With over 3000 active grocery customers in the United States, IT Retail is focused on building the next generation of grocery technology products. The new brand offers a clearer articulation of the company's mission and vision, by using a new color scheme and utilizing flat design to modernize the IT Retail brand.
The most significant change in the new logo is the transition from our old orange color to a bright and fresh green. At our core, we are grocers and the green plays into that with produce. The mark “IT” was flattened and re-invented symbolizing a new start for IT Retail, it is in the shape of a coin pointing to the exchange of currency at the point of sale.
Many grocers do not have the capital to hire a data analyst team to understand their data and valuable insights are buried. Our goal is to uncover those insights and expose business levers that when turned will increase profitability. This new logo marks a new beginning for IT Retail as well as a re-commitment to our existing customers, that we will continue to strive to make solutions that make the job of a grocer easier.
Luke Henry, Head of Product
In an increasingly competitive landscape data has become more important than ever before. “We have successfully democratized data for independent grocer's, giving grocers access to all their data. This was only half of the battle. Many grocers do not have the capital to hire a data analyst team to understand their data and valuable insights are buried. Our goal is to uncover those insights and expose business levers that when turned will increase profitability,” said Luke Henry, Head of Product at IT Retail. “This new logo marks a new beginning for IT Retail as well as a re-commitment to our existing customers, that we will continue to strive to make solutions that make the job of a grocer easier.”
Find out more about the re-brand here
Source: IT Retail Inc.
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