ISBA launches new app for members

ISBA's members can now access the advertiser body's services on the move with the launch of the ISBA App.

ISBA's members can now access the advertiser body's services on the move with the launch of the ISBA App.

Free to download from the iTunes App Store, the application will give members a shortcut to ISBA's take on the latest advertising industry news as well as a guide to the comprehensive list of consultancy services they can access, including advice on agency relationships, the pitch process, contract negotiations and remuneration systems.

The app, developed by Propeller Mobile, a specialist in apps for mobile, will act as a listings service for ISBA's innovative series of training workshops and renowned industry events.

It will also give access to an authoritative library of member-only guidance notes on a wealth of advertiser issues.

Bob Wootton, ISBA's Director of Media and Advertising, and the force behind the development of the app, urged members to "download the app today. This is a new and more convenient way of accessing the same quality service and content that we have always provided. To put it simply, using ISBA just got easier."

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