Heathrow Air Ambulance Rediscovers the Marketing Value of the Internet
A provider of private ambulance transportation in London, revitalizes its image on the Web with a new redesigned web site.
Iver, United Kingdom, January 11, 2015 (Newswire.com) - As a well established business Heathrow Air Ambulance, a premier provider of ambulance transportation in London, had a web site for quite some time. The web site (www.heathrowairambulance.com), however, wasn't performing well so they turned to Team Discovery. - a professional and experienced Surrey web design firm to enhance its performance.
"Unfortunately it's not an uncommon story", says Peter Gaskin, Team Discovery, managing director. "A lot of small or even midsize companies have completely forgotten about their web sites due to various reasons. Some have tried to develop them in-house and eventually gave up because of the lack of web site developers, some don't think their web sites are important to their marking efforts so they basically left them stagnate on the Web for years."
This approach of course could not bring success. On the contrary, the reality shows that having a bad web site is even worse than not having it all. According to the latest surveys, if a web site doesn't meet visitors expectations, two-thirds of them won't return — now or ever. "Most people are using the Internet for research," says Peter Gaskin, "so if they are looking for web services in your area they would probably check out some companies that they could find. That means that if your web site is considerably worse than those of your competitors you will lose your perspective clients even before you have a chance to contact them."
Considering these facts Heathrow Air Ambulance management wanted to make it right this time and get a full advantage of the Internet marketing capabilities.
Team Discovery. has worked closely with Heathrow Air Ambulance to create a unique visual design for their web site that would project the company's image as one of the leading contenders in the private ambulance industry. They have optimized the web site for better search engines performance and added multimedia features such as Flash.
The new web site look has been launched last year and it already started to generate some positive feedback from users and create a positive effect on company's promotion efforts.
About Heathrow Air Ambulance
Heathrow Air Ambulance Service is part of the wider Roebuck Air Services Group. Heathrow Air Ambulance Service is a long- established company with an excellence of service within the diverse roles of air ambulances, medical escorts, and the ground ambulance domain. Its dedication to achieving and maintaining the highest possible standards in every sector of its field. This ethic has helped us facilitate the company into becoming one of the leading air ambulance services in the U.K. More information about the company is available at http://www.heathrowairambulance.com/.