Glass Decoration Market: Applying Coating Technology

Online, July 12, 2013 (Newswire.com) - Glass coating gained popularity among manufacturers of beverages thanks to its numerous advantages. They include the ability to vary colors and textures of the paints and create original visual effects. Coating technology allows making the brand more recognizable, introducing a new product or restyling the existing brand.

It was DanCo Decor Company who was the first Ukrainian decorator to have mastered this technology. Specialized equipment installed at the plant, provides high quality and durability of spraying. The paint is covered automatically which ensures its high efficiency and reduces the cost of the final product.

Coating technology was used to draw attention to the new brand line of Prime - vodka Prime EVO. This decoration emphasizes brand style and outlines the bottle contours. According to Sergey Danilov, director of DanCo Decor Company, glass toning with a light blue color allowed to focus on the idea of the brand evolution as different shades of blue are typical for decoration of all Prime vodkas.

Coating was applied by DanCo Decor Company for decoration of another project - vodka Plakuchaya IVA Restaurant (Weeping Willow). New product of OLIMP Company is branded in the restaurant culture style. The bottle was covered with transparent lacquer which adds a special brilliance to the glass surface. The lower part is covered with a light green color, which becomes dark green on the bottle bottom. The inscriptions were made in the aesthetics of the '60s and '70s, and put on the bottle by the silk screen printing with UV-curable inks. Coating technology allowed to present new brand in a bright and original way.