Free Book for PR Entrepreneurs Now Online
Online, January 5, 2012 (Newswire.com) - The third edition of Starting and Growing Your Own PR Firm, the popular book by nationally-respected public relations firm owner Joan Gladstone was published today as a free ebook on the firm's website, www.gladstonepr.com.
The 180-page workbook offers current thinking on starting and growing a profitable public relations firm, including advice and charts to help PR entrepreneurs define their competitive positioning, establish billing rates, recruit independent consultants to add muscle, not fat to their firms, market their services and secure loyal clients.
First published by the Public Relations Society of America (PRSA) in 1998, the book quickly became one of the organization's bestsellers. Gladstone recently acquired the rights to her book and updated all 12 chapters to produce the new third edition.
"My goal is to help PR entrepreneurs prevent the mistakes I made when I first started my firm in 1989," said Gladstone. "Since then, many people have helped me to become successful. Offering the book for free is my way of giving back to the profession and helping others to experience the fulfillment of pursuing their dreams and growing their own public relations firms."
The ebook contains many sample documents including client contracts and independent contractor agreements developed by top attorneys. The book also offers a Client Satisfaction Survey that will help new business owners pinpoint what they're doing right and where they need to improve to keep clients happy over the long-term.
Joan Gladstone has presented workshops on PR firm management at PRSA International Conferences,teleseminars and chapter meetings. In 2007, Gladstone was elected to the prestigious PRSA College of Fellows. Acceptance to the College of Fellows is based on lifetime achievement and service to the profession. In 1997, Joan received the Orange County Business Journal's respected Woman in Business Award. The previous year, she won the national PRSA highest honor, a Silver Anvil award, for community relations excellence.
Gladstone is is one of the most experienced crisis communications consultants in California.
For more information, contact Joan Gladstone, www.gladstonepr.com.