Ellipse Communications, Inc. Relaunches Website With A Fresh New Look

Online, April 19, 2012 (Newswire.com) - Ellipse Communications Inc. has relaunched its corporate website at www.ellipseinc.com with a fresh new design and enhanced functionality. Developed by Ellipse's experienced production and marketing teams, the new website embodies the company's commitment to modern web design while maintaining the character that has made Ellipse Communications the leader in technology solutions for the multifamily industry.

"The best upgrade of the site is the navigation. It makes it easy to find just what you are looking for and really changes the orientation from the company focus of the previous design to the product focus that it needed," Said Adam Gluckman, Director of Marketing at Ellipse Communications. Gluckman and his team worked hard to reinvigorate the personality of the brand while improving how visitors explore products like Relate 24/7 and Apartment Toolbox.

A significant amount of analysis and research went into the development of the new website. "We ran tests to see what consumers want and look for, even off of a five second glance. This insight was helpful when we began the redesign process as it kept the focus on exactly what needed to be done", says Gluckman. That research extended to Ellipse's marketing collateral, bringing a refreshing and cohesive look to everything from business cards to product slicks.

The big push to relaunch the Ellipse corporate website comes at a time of significant growth and product development, including the latest upgrades to the Relate 24/7â„  e-mail communication software and a rejuvenated sales team lead by Laura Trussell, Vice President of Sales. Further upgrades to the Ellipse SymphonySM suite of property management software are scheduled throughout the rest of the year.