EDUCAUSE Selects 90octane for Lead Generation Program; 90octane Hires Sam Oh, Promotes Members of Account Management Team
The Denver agency has been hired for a lead generation program and has added a marketing technologist to grow lead generation and nurturing services. 90octane is also supporting professional advancement with four account management promotions.
Online, November 23, 2011 (Newswire.com) - EDUCAUSE, a nonprofit organization dedicated to the advancement of higher education programs through information technology, has selected conversion-driven marketing agency 90octane to develop and launch an email marketing program.
90octane will collaborate with EDUCAUSE using a third-party email tool to increase audience engagement and conversion rates. Further, 90octane will train and support EDUCAUSE employees as they increase in-house expertise and standardize analytics practices.
Additionally, the agency has hired Sam Oh as a marketing technologist. He will execute lead generation and nurturing campaigns and will analyze, develop and procure technical toolsets to enhance 90octane's services. Oh joins 90octane after six years in marketing analysis, management and product management roles at Netquote Insurance. He graduated from the University of Colorado with a B.A. in Business Administration.
The agency has also promoted four members of its account management team. Kinnick Wheaton has been promoted to senior account coordinator, and will manage training and recruitment within the account coordinator layer. Shannon Anderson, Christy Roth and Sean Voorhies have each been promoted to the position of account director. They will develop strategic direction for client accounts while managing dedicated account teams.
About EDUCAUSE
EDUCAUSE is a nonprofit association endeavoring to bridge the gap between higher education and information technology spaces to facilitate strategic decision making processes. Operating out of Boulder, Colorado and Washington, D.C., EDUCAUSE provides publications, learning initiatives, professional development activities, research, and awards for leadership and innovation to employees at member organizations. For more information, please visit www.EDUCAUSE.edu.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.