DermAdore® Announces the Launch of Afriderm® Skincare Line for Dark Skin

Cape Town, South Africa, November 17, 2015 (Newswire.com) - ​​​DermAdore®, the creator of internationally acclaimed holistic skincare, health and beauty collections, introduces Afriderm®, the exclusive and innovative skincare collection designed to reveal and enhance the perfect beauty of dark skin. The launch of the upgraded Afriderm® line includes a new product website, new packaging specially designed to appeal to African consumers, and a company focused on seeing the line on the shelves of pharmacies and chain stores.

Dark skin tones require particular care and attention and is often sensitive and vulnerable to stress and the weather, including wind, cold, heat and sun, which can cause skin to take on an ashy appearance when dry. The Afriderm® skincare line includes products for both face and body and works to address issues of dark spots, oily shine, blemishes and an uneven complexion, all of which are more noticeable on dark skin.  

"African consumers require skincare products designed specifically for their unique skincare needs. The middle class has spending power, and African consumers spend much on skincare. Now, with the launch of Afriderm® there is a line of skincare products designed specifically just for them."

Giora Shamir, President

The super-protective and effective moisture-balancing care required by this skin type is not supplied by most ordinary skincare product lines. Dark skin is often too sensitive for the ingredients in standard skincare formulations, which lead to motivation for the development and launch of Afriderm®. The skincare’s line of moisturizing and nourishing products have been formulated especially to help protect and maintain the rich, exotic beauty of dark skin.

“The African market for skincare products is booming,” says the company's President Giora Shamir. “African consumers require skincare products designed specifically for their unique skincare needs. The middle class has spending power, and African consumers spend much on skincare. Now, with the launch of Afriderm® there is a line of skincare products designed specifically just for them.”

The Afriderm® skincare product line offers essential moisture-balancing ingredients, daytime protection against harmful UV rays, nourishing and natural herbal oil complexes, antioxidants, vitamins and minerals, and a gentle cleansing action for a clear, smooth complexion.

Afriderm’s®, comprehensive skincare line combines an abundant gifts of nature, fortifying herbs and minerals with superior cutting-edge pharmaceutical technology which allows the consumer to develop a personal skincare regimen individually designed to meet their specific needs. 

“We are very happy with the development and launch of these new products,” adds Giora Shamir. “Daily use of the Afriderm’s®, dark skin perfection collection provides an exclusive and advanced skincare line that helps to protect, heal and reveal to the world the hidden beauty of richly-pigmented skin.”

ABOUT DERMADORE® and AFRIDERM®

DermAdore® is a sister company to ObeyYourBody® under the umbrella of Genome Cosmetics®. DermAdore® holds the exclusive rights to manufacture and market Afriderm®, the innovative and most advanced skincare line for the treatment of dark skin. To learn more visit www.afriderm.com

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