Delhi Duty Free Launches the Country's Favourite Rum- Old Monk
Online, January 20, 2014 (Newswire.com) - Delhi Duty Free Services Pvt. Ltd (DDFS), India's largest duty free retail space at T3, IGI Airport launched Old Monk for the Rum lovers. Dark rum is a favourite in this rum-loving nation and Old Monk is the largest selling dark rum in India. It has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years.
Old Monk is the "beautiful brown liquid in a unique square bottle that sets it apart from any other tipple in the world". After so many years, loyalists are still raising their glasses to the iconic brand.
Old Monk is a vatted Indian dark Rum, launched in 1954. It is blended and aged for a minimum of 7 years. It is dark rum with a distinct vanilla flavour, with an alcohol content of 40%. It is produced in India.
Mr. Duncan Lawley, CEO, Delhi Duty Free said "With an overwhelming response for this legendary rum we are happy to re-introduce 2 variants and add 1 more variant to the portfolio at Delhi Duty free. This is part of our constant endeavour to enhance the shopping experience of our travellers who have special love for this dark rum"
Prices- Old Monk Deluxe Rum available for $10; Old Monk Supreme Rum available for $15 and Old Monk Legend available for $20
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About DDFS
The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS is a single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India's progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world's prominent travel retail shopping experiences and destination.