Cornwell® Quality Tools to Partner With Superstar Racing Experience (SRX) as Official Tool Company
WADSWORTH, Ohio, June 4, 2021 (Newswire.com) - Cornwell Quality Tools, based in Wadsworth, Ohio, is excited to announce their Official Tool Sponsorship of the new Superstar Racing Experience (SRX). The six-race, short-track series will debut this summer and be broadcast Saturday nights on CBS.
With a rich history, Cornwell Tools is the longest-running mobile tool company selling products direct to professional technicians across the country via independent franchise dealers. Founded by Eugene Cornwell in 1919, Cornwell is a family-run, employee-owned business.
As part of the new sponsorship, each SRX team and crew members will be exclusively using Cornwell Tools when working on the race cars, and Cornwell toolboxes will be present in all team pit areas. In addition, the Cornwell sponsorship will feature at-track and in-race shop activation and marketing initiatives during the inaugural 2021 season.
"We are thrilled to begin this exciting new partnership and to develop a marketing program with the Superstar Racing Experience as we move the Cornwell brand and business forward," said Bob Studenic, President and CEO of Cornwell Quality Tools. "We look forward to working with the new series to achieve greater brand awareness and drive franchisee engagement. The SRX race fan, many of whom are professional technicians, are customers of our independent franchise dealers, and we share their passion for racing. We look forward to working with all the SRX teams as we begin a successful race season."
"Cornwell has been manufacturing quality tools for more than 100 years, and with this being the SRX inaugural season, we're proud to have their experience and product," said Ray Evernham, co-founder of SRX. "Each SRX race car is identically prepared, and that level of consistency is aided by reliable tools from Cornwell. It gives our mechanics everything they need to service and adjust these race cars so that our world-class drivers can put on a show."
About: Cornwell Quality Tools is the oldest mobile tool company with a market presence since 1919. Cornwell is committed to the pride that accompanies the sale of quality materials. With the use of high-grade alloy steel, combined with modern heat-treating methods, Cornwell has continued to produce the finest tools in the world, that have truly been "The Choice of Professionals®" for over 100 years. Products are sold via 700+ mobile tool dealers across the country. Cornwell has two state-of-the-art distribution centers located in Clearfield, Utah, and Wadsworth, Ohio, along with three manufacturing facilities located in Albion, Pennsylvania (Forging Operation), Mogadore, Ohio (Hand Tool Manufacturing), and Van Wert, Ohio (Toolbox Manufacturing). For more information, please visit www.cornwelltools.com.
Media Contact:
Anne Elshaw, Publications Manager
Cornwell Quality Tools
1-800-321-8356
Source: Cornwell Quality Tools
