Connexity Sees November Ecommerce Boom, as Shoppers Seize Deals to Buy Big Ticket Items Around the World
NEW YORK, December 14, 2021 (Newswire.com) - Connexity, a Taboola company (Nasdaq: TBLA), reports an ecommerce boom in performance during November, as consumers used its editorial publishers' commerce content recommendations to make savvy purchases throughout the month.
At a global level, Connexity's publisher commissions grew 27% year-on-year, with Earnings-Per-Click increasing 28% and order value up 24% in November.
Connexity CEO Bill Glass says, "In a bumper year for commerce content performance around the world, November was a huge success and continues to cement its place as the key month in the ecommerce calendar. Our key commercial indicators all improved year-on-year, showing shoppers browsing less and buying more. Consumers have learned to use commerce content as a way to find the best deals on big ticket items for themselves and thoughtful gifts for loved ones in the holiday season."
Black Friday continued to play a key role as a theme in the month and an event in itself. Strong commercial performance offset lower year-on-year traffic in the United States. Conversion rate grew 4%, with average order value up 20% and publisher earnings-per-click up 27%. Fashion, leisurewear and home brands led the top performers in 2021 with Walmart, Wayfair, Nordstrom and Ulta Beauty all among the top performing brands this year.
Strong performance was also seen in international markets. Publisher revenue grew almost 20% in the UK during Black Friday, with earnings-per-click up almost 30% with brands as diverse as Simba Sleep, Lovehoney, John Lewis, Boots.com and ASOS powering publisher performance in this market.
In Australia, the conversion rate was up over 25% year-on-year, well above the 7% growth in traffic. The APAC region altogether saw a 32% increase in conversion rate, with sales up almost a quarter and earnings-per-click up 30%.
Top content mixed evergreen buying guides for big ticket items like mattresses, with trending deals for household tools like vacuum cleaners and deals roundups, featuring the top promotions available throughout the shopping event.
"The Black Friday performance in our publisher network reflects excellent ecommerce performance throughout 2021 and the strength of the month of November as a period for our publishers. Much commentary has been made on the shift to ecommerce and these results offer a bright indication of how we can expect online shopping to continue to grow as a key channel for retailers in 2022," Glass added.
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company's platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy's, Wayfair, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Note Regarding Forward-Looking Statements
Certain statements in this press release are forward-looking statements. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the "Company"). In some cases, you can identify forward-looking statements by terminology such as "may", "should", "expect", "intend", "will", "estimate", "anticipate", "believe", "predict", "potential" or "continue", or the negatives of these terms or variations of them or similar terminology. Such forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward looking statements.
These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by the Company and its management, are inherently uncertain. Uncertainties and risk factors that could affect the Company's future performance and cause results to differ from the forward-looking statements in this press release include, but are not limited to: the ability to recognize the anticipated benefits of the recent acquisition of Connexity, opportunities in ecommerce and other risks and uncertainties set forth in the section entitled "Risk Factors" and "Cautionary Note Regarding Forward-Looking Statements" in the Company's registration statements on Form F-1 as amended and filed on September 30, 2021 and on Form F-4 as amended filed on April 30, 2021, and in subsequent filings with the Securities and Exchange Commission).
Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law.
Press Contact:
Press@Connexity.com
Source: Connexity
