Small Businesses, Local Retailers Are Using Press Release Distribution to Compete With Online Marketplaces

Press Release • updated: Jun 29, 2021
As some retailers expand into online sales, brick-and-mortar locations are finding new ways to compete.

SARASOTA, Fla., June 29, 2021 (Newswire.com) - Competing with online retailers is one of the biggest challenges faced by local retailers in today's economy. PressRelease.com's affordable press release distribution services have helped small businesses expand their reach and grow their brand, and according to research from Shopify, nearly two-thirds of small business owners are exploring new strategies to better compete against online marketplaces.

"In-person sales are just one piece of the puzzle to stay relevant and competitive," says Erik Rohrmann, COO at PressRelease.com. "In today's hybrid economy, companies will need to exploit multiple sales channels in order to drive more customers to both online and in-person storefronts."

Some companies are offering an improved shopping experience to better compete against online marketplaces through a more modern store atmosphere, having more product variety on hand, offering better customer service, and maintaining flexible store hours.

Despite the convenience online shopping offers, local retailers have a number of advantages at their disposal to better compete against it:

  • Same-day shopping: For some shoppers, next-day delivery just isn't fast enough. Keeping a wide variety of products can keep repeat shoppers coming through the door.
     
  • Better customer service: Even as the e-commerce experience continues to improve, great customer service is a big part of what keeps customers coming back.
     
  • Getting involved locally: People want to support their community. Charitable events and other community-focused projects are a great way to get people more engaged with a brand.

PressRelease.com helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit PressRelease.com.

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