Compendium The Second Book By Motivational Business Author Noam Kostucki Is Out Now

Online, July 23, 2012 (Newswire.com) - Inspiring. Unconventional. Effective. COMPENDIUM, the brand new must-have business read from award-winning corporate speaker, coach and entrepreneur, Noam Kostucki is out now.

Published by Redefine Us, COMPENDIUM is a unique collection of tools known as "Social, Organisational and Psychological (SOP) Technologies" that every business must know in order to be successful. Influenced by the author's work with some of the world's biggest brands (Hewlett Packard, Greenpeace, The British Heart Foundation, The London School of Economics), COMPENDIUM helps business owners and decision makers look at their organisation in a whole new way.

COMPENDIUM is built around lenses - key business unit processes and techniques that have been tried and tested by highly successful companies like Apple, Squidoo and General Electric.

Author Noam Kostucki said, "Compendium uses the analogy lenses to make the business environment clearer. Microscopes enable us to look at the close detail, telescopes enable us to look at things from far away and the ophthalmologist uses different lenses when testing your eyes until you find a lens that is just right for you, giving perfect vision.

"Each time you are able to view your business through a different lens you are redefining the way you look at your company. This enables you to see problems you did not notice before and equally importantly, to find solutions that you just could not see without this wide range of lenses."

With the UK in the midst of its longest, deepest recession since the post-war era and more people than ever before teetering on the brink of poverty (source: Experian),
COMPENDIUM offers creative, motivational insight with a single principle at its core - more strategic decision making for greater profits and social good.

Distilling the applications of scientific knowledge from social sciences, behavioural economics, organisational management, biology and psychology, COMPENDIUM gives business leaders a greater insight and an altogether sharper competitive edge. It empowers MDs, department heads and entrepreneurs to see how their company looks under different lenses and how newly identified problems and opportunities can be most effectively dealt with.

Using the tools and strategies outlined in the book, users will experience increased employee value and productivity, can confidently undertake the development of exciting new products and services, lead an improvement of brand image, penetration, grow customer base and sales figures. The book shows managers how to nurture employees and clients, giving them the wherewithal to unleash their creativity and take calculated risks.

Compendium and Noam's other book "You Are Your Brand!" are both available to buy online now at http://www.lulu.com/spotlight/noamkos

REVIEWS FOR COMPENDIUM:
Elizabeth Coffey from Spark Leadership, a FTSE 250 executive coaching company says "Noam's book is jam-packed with provocative questions for business leaders. They turn your assumptions upside down and force reflection on key leadership issues from new angles that can reinvigorate your business. This is an essential tool for leadership coaches and consultants who need to keep up with Generation Y perspectives on our field."

Duncan Boltt, Sales Director at PT Gear says "I am constantly trying to map the habits of successful people and also finding new people to map. Compendium has sourced and studied some inspirational people and given me some new tools and techniques to think like them."

ABOUT THE AUTHOR:
Noam Kostucki, 26, is a twice-published author and co-founder of three successful
social enterprises. He has presented at two TED conferences and received the UK
Business Speaker of the Year runner up award in 2011.

In December 2011, he published his first book on personal branding titled 'You Are
Your Brand!' A French translation of the book is in progress, with translations into
other languages on the horizon.

Details of all of Noam's businesses, speeches and books are available at http://
about.me/noamkos