Cleartrade Exchange Chooses Moonlight Media For PR And Social Media
Online, February 14, 2011 (Newswire.com) - Cleartrade Exchange, the electronic global marketplace for OTC freight and commodity derivatives headquartered in Singapore, has engaged Moonlight Media, a London-based international PR agency specialising in the financial and technology sectors, for Public Relations and Social Media support. The announcement follows the approval, granted earlier this month, to Cleartrade by the Monetary Authority of Singapore as a Recognised Market Operator.
"We recognise the importance of the media and the challenges it brings, especially for newer ventures like Cleartrade Exchange. Becoming a Recognised Market Operator made it important for us to get professional advice and support. We were looking for a consultancy with a specific focus and experience in our area of operation to help us make the most of our media presence," said Richard Baker, managing director of Cleartrade Exchange. He adds: "Moonlight Media demonstrated an understanding of our needs and a broad portfolio of successful projects in financial and trading technology as well as in commodity markets, which convinced us to make this choice."
Moonlight Media will provide all aspects of Public Relations and Social Media support in order to extend the presence of Cleartrade Exchange in both traditional and digital media. The account will be led by John Norris, director and co-founder of Moonlight Media with more than 20 years of experience in banking and trading PR, and a background in communications roles in companies such as Citibank, ADP and Dow Jones.
"We are very pleased to be working with Cleartrade and our efforts will be targeted at building a strong reputation and positioning not only in the traditional media but also throughout the digital environment," said John. "The goals and ambitions of the company are a good fit for Moonlight and we believe that our expertise and experience will help to deliver long-term, effective results."
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About Cleartrade Exchange:
Cleartrade Exchange is an electronic global marketplace for OTC freight and commodity derivatives and is regulated by the Monetary Authority of Singapore (MAS). Cleartrade Exchange is a Recognised Market Operator (RMO) and clients include traders, brokers, banks and clearing houses. The company provides a specialised order management and processing platform, developed for the freight and commodity derivatives markets. Cleartrade Exchange provides value-added services to market participants enabling order management and reconciliation and straight-through-processing to clearing houses. Cleartrade Exchange is incorporated in Singapore.
For more information, visit: www.thecleartrade.com
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