Christian Apparel Company Jumps Several Spots in One Year for Gift Beat
BERRYVILLE, Ark., September 5, 2018 (Newswire.com) - Kerusso, the world’s largest Christian apparel company, recently was recognized for strong retail sales by Gift Beat, known in the industry as “the Bible of the Gift Industry.”
Making a dramatic one-year leap from honorable mention to a ranking of eight on the industry’s top-selling lines in the T-Shirt category, Kerusso is surging with new product lines.
Kerusso’s VP of Marketing, Nik Kennett, understands why the company is being recognized:
“What we do at Kerusso is combine our 30+ year experience in product development, consumer research, and design with authentic, Christ-centered messaging and proven merchandising solutions. When you put all that together, you end up with a line that 1) Resonates with a massive segment of U.S. consumers and 2) sells through at retail.
“To make Gift Beat’s list of top selling T-shirt lines is evidence of our commitment to brick and mortar retail and the strength of our product offering.”
Gift Beat surveys hundreds of retailers all over the country, and reports on what lines are moving. The 26-year-old newsletter spotlights companies not only strong in sales but innovative in a wide range of categories, from marketing to social media.
A nationwide network (300 stores) of reporting stores completes a monthly questionnaire that asks them to rank their three top-selling items in eight different categories that change each month. These stores are asked to report their top three lines in respective categories.
Each line is assigned a point value (no. 1 ranking: five points; no. 2 ranking three points; no. 3: one point). Points are then totaled and ranked in descending order.
Kerusso, in its 30th year, is the recognized leader in Christian apparel worldwide. The company’s “Cherished Girl” line is surging, and the company is expanding in a robust economy.
“Retail is adapt or die,” Kennett says. “In a day and age where e-commerce has a rapidly increasing share of global retail sales revenue, winning at brick and mortar is getting trickier.”
Kerusso is a Christian apparel company, based in Berryville, Ark., which employs more than 100 people and is among the top employers in the area. The company was established with a small, family loan in 1987 and has expanded into a leading supplier of Christian t-shirts and apparel, nationwide. Kerusso operates with the mission to proclaim the word of God through products about Jesus Christ and the Christian message. The Greek word kerusso means "to herald or proclaim.” For more than 30 years, Kerusso has proclaimed the message of Jesus Christ through Christian t-shirts, apparel and more.
For more information, visit: www.kerusso.com
Source: Kerusso
