Bmibaby Recreate 'The Grand Tour of Europe' To Inspire And Reward 21st Century Customers
bmibaby recreate 'The Grand Tour of Europe' to inspire and reward 21st Century customers bmibaby are recreating the centuries old 'The Grand Tour of Europe' for the 21st Century. Since the 1600s travelers have completed an ambitious itiner
Online, August 4, 2011 (Newswire.com) - bmibaby recreate 'The Grand Tour of Europe' to inspire and reward 21st Century customers
bmibaby are recreating the centuries old 'The Grand Tour of Europe' for the 21st Century. Since the 1600s travelers have completed an ambitious itinerary of Europe's best sites and landmarks, known as 'The Grand Tour of Europe'.
bmibaby have recreated 'The Grand Tour of Europe' using social media to inspire 21st Century customers to visit historical and popular locations in ten top bmibaby destinations.
The low costs airline's latest tour uses Gowalla to set the itinerary as a fun challenge, with a fantastic prize - the first person to complete the tour will be rewarded with unlimited flights on the bmibaby network for a whole year!
The tour stretches across Europe, with highlights including; Faro Lighthouse, Kolner Dom Cathedral, Edinburgh Castle and Prague's Old Town Square.
Julian Carr, managing director, bmibaby, said:
"The Grand Tour of Europe is a fantastic way for our customers to get the most out of their trip with bmibaby, discovering places that they would not have usually discovered and being able to share their adventures with family and friends at the same time."
bmibaby now have Gowalla check in locations at all 39 bmibaby destination airports as well as at their five bases: Birmingham Airport, Cardiff Airport, East Midlands Airport, Manchester Airport and Belfast City Airport.
bmibaby recently became the first European airline to integrate location based network Gowalla into its communications by creating a unique customer loyalty reward system. The initiative gives customers chance to be rewarded for their loyalty each time they fly with the airline. Each month, a customer who has checked-in with Gowalla earns a great prize courtesy of the bmibaby.
Past tours created by bmibaby on Gowalla include the 'Grand Tour of Belfast' and the 'Grand tour of Newquay' with more destinations scheduled for 2011.
bmibaby will be working with Gowalla on other upcoming projects and destination tours in 2011 - look out for more details coming soon.
Step by Step Guide to taking part!
Step one: Arrive at airport
Step two: If you don't already have the app download Gowalla: http://gowalla.com/apps (compatible with iPhone, Andriod and blackberry phones)
Step three: Search your nearby 'Spots' and check in at bmibaby check in desk
Step four: Whenever you fly with bmibaby be sure to check in at the bmibaby check in desk to be in with a better chance of winning the monthly rewards!
Step five: When at your final destination use the Gowalla app to learn more about the city around you, document and update your friends and family on your adventures! Don't forget to keep your eyes peeled for bmibaby Gowalla tours coming soon in Belfast and other European destinations TBC.
Step six: To take part in bmibaby's 'Grand tour of Europe' visit all of the following destinations in any order! Don't forget to check in to the bmibaby check in desks as you go!
Link to tour: TBC
Prague - Old Town Square
Cologne - Kolner Dom Cathedral
Belfast - Titanic Dock
Edinburgh - Edinburgh Castle
Paris - Eiffel Tower
Amsterdam - Canal Cruise
Knock - River Shannon
Jersey - Jersey War Tunnels
Faro - Faro Lighthouse
Malaga - Plaza de la Cathedral
- ENDS -
Notes to Editors
History of the Grand Tour of Europe
The Grand Tour was the traditional travel of Europe undertaken by mainly upper-class European young men of means. The custom flourished from about 1660 until the advent of large-scale rail transit in the 1840s, and was associated with a standard itinerary. It served as an educational rite of passage.In essence the Grand Tour was neither a scholar's pilgrimage nor a religious one,[2] though a pleasurable stay in Venice and a cautious residence in Rome were essential.
link for further information: http://en.wikipedia.org/wiki/Grand_Tour_of_Europe
Further information available on request. If you would like to set up an interview with a member of the bmibaby team, please do let us know.
For further media information contact the bmibaby team at Rabbit:
Bridey Lipscombe: 0796 978 5379
Zoë Baker: 0791 207 8160
bmibaby@therabbitagency.com
bmibaby links:
Website: http://www.bmibaby.com
Facebook: http://on.fb.me/aOvCZ1
Youtube: http://www.youtube.com/bmibaby
Twitter: http://www.twitter.com/bmibaby_com
About bmibaby
bmibaby was launched in 2002 and operates from four UK bases: East Midlands, Cardiff, Birmingham and Manchester to 39 destinations: Alghero (Sardinia), Alicante, Almeria, Amsterdam, Barcelona, Belfast City, Bordeaux, Chambery, Cologne, Corfu, Dubrovnik, Edinburgh, Faro, Geneva, Gibraltar, Glasgow International, Ibiza, Ireland West Knock, Jersey, Lisbon, Lourdes, Malaga, Malta, Menorca, Montpellier, Munich, Murcia, Naples, Newquay, Nice, Palma, Paris (CDG), Perpignan, Prague, Rome, Stansted, Toulouse, Venice and Verona.
bmibaby's Grand Tour of Europe
Link to tour: http://bit.ly/qe4KVT
Destinations on bmibaby's 'Grand Tour of Europe'
Prague - Old Town Square
Cologne - Kolner Dom Cathedral
Belfast - Titanic Dock
Edinburgh - Edinburgh Castle
Paris - Eiffel Tower
Amsterdam - Canal Cruise
Knock - River Shannon
Jersey - Jersey War Tunnels
Faro - Faro Lighthouse
Malaga - Plaza de la Cathedral
T&C's for bmibaby Grand Tour of Europe
The first person to complete the tour will win a years worth of free flights on the bmibaby network, subject to availability (and excludes school holiday)
The competition will run until one individual completes check in to all destinations
bmibaby have measures to ensure check in's using Gowalla are legitimate and check ins made without being in the location will be excluded
The winner must have flown with bmibaby at least once previously
bmibaby reserve the right to withdraw the competition at any stage
Winners will be notified by email
For full terms and conditions email bmibaby@therabbitagency.com
A note on Gowalla
The Gowalla app allows users to check into locations as they travel to learn more about what is around them; from recommendations, to photo-sharing to networking with friends. Gowalla is great for keeping track of places you have visited as well as discovering the places you want to go next. You can share your experiences, check ins and pictures with friends easily - through the Gowalla app which integrates with FourSquare, Facebook Places and Tumblr too. Gowalla is about discovering the world and bmibaby want to help you do exactly that.