BluePi to Showcase Innovative and Media & Entertainment Industry -Centric Solutions at AWS Media Mela 2015

Gurgaon, India, October 27, 2015 (Newswire.com) - ​BluePi Consulting, a leading cloud computing provider and Premier AWS partner is proud to be an event sponsor of AWS Media Mela 2015. The event for AWS business and technology users will be taking place on 28th October in Delhi and where BluePi will showcase its alternative approach to Content Management and Delivery and Distribution for leading Media & Entertainment corporations.

 Pronam Chatterjee, CEO, BluePi said, “The mobile-driven, premium, short-form video economy, is causing a major tectonic shift in the media Industry. Traditional media companies find content increasingly critical for their success and in the near future, we will see the Media and Technology, converge into one single entity”. He adds “Personalized content delivery is another emerging trend, as with increase in mobile content, companies will require a recommendation platform. This is where personalized recommendation has a major role to play in minimising churn and increasing customer retention.”

 At the event, there will be a featured panel discussion where, Pronam Chatterjee, CEO, BluePi will share BluePi’s key insights on Digital media monetization, entitled “Monetizing Digital Media: Creating Value for Consumers” on 28th   October, 2015. He will discuss how BluePi and AWS deliver value to joint customers. 

One of BluePi’s esteemed client, a leading news channel in India wanted to migrate its CMS to cloud platform to increase its readership. The client was looking for a user friendly, easy to use, responsive and adaptive website so that they can cover a large user base with multi lingual features in the website. The main challenge was to optimize the website for 150million page views each month and to have a customizable landing page.

The solution BluePi provided was a customized WordPress implementation, high redundancy to ensure zero down-time, CDN delivered cached content and massive scalable media storage on S3. For mobile applications REST based API was delivered and some innovative techniques were applied to reduce caching and reducing page load time. The site was tested for performance, scale and security before it was rolled out which ensured there were no glitches in the website.

The result was the online news site as well as CMS was developed and delivered in three months and the site was optimized to support 200 million page views per month.

BluePi will demonstrate its innovative solutions and capabilities at booth #3 at AWS Media Mela. While showcasing its innovative AWS Media & Entertainment transformation capabilities, BluePi will present a live demo of Pi Stats. Pi Stats describes the journey of a user by representing the different touch-points that characterize user’s interaction with the services. The clients can have a complete picture of customer interactions, right from how they have purchased the product/service, to how their lives have changed after implementing the product/service. Pi Stats model is based on Capture, where the clients can understand the market forces; Analyse, which system works best for their business and Recommend, where the clients can recommend users the best quality content according to their likings.   

For further information, please contact us: http://bluepiit.com/contact-us/

About BluePi

BluePi is a born-in-the cloud technology company that focuses on solving business problems with innovative use of technology. Based out of Gurgaon, they focus on creating cloud based products as well as servicing the IT needs of businesses. Being an Amazon AWS Partner BluePi helps customers choose the right cloud provider, architecture and help them paint their business success story. BluePi started operations in the 2012 and since then, have grown steadily in size. Growth, Openness, trust and respect are the operative keywords at BluePi.