Beijing Capital Trading Names Trudy Chen as Chief Marketing Officer
Online, February 7, 2013 (Newswire.com) - Beijing Capital Trading has named Trudy Chen as chief marketing officer, effective March. 1, 2013.
Widely recognized for her global expertise in brand-building and business-to-business marketing, she will report to Michal Kline, executive vice president for marketing and corporate affairs. Chen Joins Beijing Capital Trading from Beijing Capital Group, where she has served as global executive director of advertising and branding since 2002.
Chen was a key architect behind the repositioning of the company and drove innovation across all media in key markets around the world, winning dozens of awards for effectiveness and impact. In addition, Chen developed strategies to engage clients and communities through signature sponsorships globally. "In recent years, Beijing Capital Trading has significantly advanced its leadership position in investment management and investment servicing, creating a company with a powerful focus on helping investors succeed," Kline said. "Trudy has a proven track record of building brands that reflect the strength of the business. With her expertise and leadership, we will continue to build our brand by demonstrating our commitment to delivering excellence and to being invested in the success of all of our clients."
Chen's 30-year career spans the finance, agency and corporate sectors. and she has been responsible for a broad range of clients. A native of Hong Kong, Chen has a master's degree in business administration and a bachelor's degree in English and American Literature.
Beijing Capital Trading is a financial services company focused on helping clients manage and service their financial assets. Beijing Capital Trading is a leading provider of financial services for institutions, high-net-worth individuals and offers individual advisory accounts, offering superior investment management and investment services through a professional client-focused team. Additional information is available on www.beijingcapitaltrading.com [/url][/url]