AvidTrak releases Free Call Tracking Primer for Performance Search Engine Marketers
AvidTrak releases a Call Tracking Primer that enables Search Engine Marketers to understand the know-how on how call tracking is implemented and the rich actionable data that this offline conversion technology can yield in planning SEM campaigns.
Online, March 19, 2010 (Newswire.com) - Mountain View, CA. Media Flint, Inc. announced today the release of its Call Tracking Primer, Call Tracking FAQ (http://avidtrak.com/avidtrak_faqs.html). The Call Tracking Primer is a result of the company sifting through its database of numerous important questions that potential AvidTrak clients asked Media Flint prior to adopting the company's product.
The tactic of tracking and reporting on the ROI of Inbound Phone Calls generated by way of Search Engine Marketing (SEM) campaigns is increasingly being adopted by Performance Search Engine Marketers. While experienced SEM professionals intuitively realize the importance of measuring offline conversions and conducting rigorous attribution analysis, newer entrants in SEM still haven't been fully exposed to all the measurement requirements and underlying techniques necessary to justify a SEM campaign.
To mitigate the gap in knowledge between experienced SEM Pro's and newcomers, Media Flint, the developers of AvidTrak have put together a Primer on Call Tracking. The Primer/FAQ material was derived from many questions that the company fielded from Search Marketers hailing from large and small organizations conducting SEM campaigns.
Nadir Hussain, VP Marketing at AvidTrak said, "We've spent the past several weeks speaking with various potential AvidTrak clients in industries ranging from Finance to Health Care. We fielded many questions regarding the need for call tracking, its implementation requirements and of course issues related to cost and justification for the expense. Clearly, as an SEM industry participant we acknowledge that we tool developers have not done enough to educate SEM practioners of the availability of attribution tools, such as inbound call tracking. The Call Tracking Primer that we have released is only a first step towards building awareness of the need for measuring offline conversions as rigorously as we measure online conversions. We hope that our SEM community finds our information useful and submits its feedback to our endeavor."
About AvidTrak
AvidTrak (www.AvidTrak) is an offline conversion measurement tool that helps in sales attribution analysis. AvidTrak is available as web based software. At a tactical level AvidTrak allows Search Engine Marketers conducting paid and organic search to determine the exact keywords that lead to offline conversions such as inbound phone calls. By discovering "offline-converting" keywords, SEM practioners can cut wasted SEO efforts and PPC ad spend.
About Media Flint, Inc.
Media Flint (www.MediaFlint.com) is a Search Engine Marketing services and product development company based in Mountain View, CA. The company helps its clientele with implementing SEM strategy by tailoring its products to execute on the strategy.