AFI Fest Film Freak Facebook Application

Online, November 5, 2009 (Newswire.com) - LOS ANGELES, November 5, 2009- LazBro, Inc. has just released a Facebook Application for film lovers of all kinds.
LazBro, Inc.'s latest Facebook application asks "What kind of Film Freak are you?" The 2009 AFI Fest sponsored by Audi branded Film Freak application allows users to select the film genre of their choice. The eight genres are: Documentary, Action, Romance, Noir, Comedy, Western, Horror, and Sci-Fi. Once a genre is selected, the user can then display it in the form of a badge on their Facebook profile, as well as publish it on their Facebook wall. There is also a "send to a friend" functionality where a Facebook user's friend can then obtain their own Film Freak badge as well. Each time a badge is selected or changed, a notification is posted on the user's wall, creating more visibility for the application.
The timely release of the badge is in support of the American Film Institute's 2009 AFI Fest sponsored by Audi film festival. LazBro, Inc. was tapped by the American Film Institute to help expand their social media and marketing efforts.
"We're excited about working with AFI to develop the Film Freak Badge Application. Not only is it effective in reaching self-identified Film Freaks online, we have them identifying other potential Film Freak Badge users with the send to a friend function;" says Evan Lazarus, CEO of LazBro, Inc. "We are able to combine a highly viral component with multiple calls to action on the application and effectively create a branded direct response vehicle.
"More and more of our clients are focusing on social media and marketing, and we are responding. We have long said that brands should pony up and be a friend, and we are helping our clients do that in a meaningful way that gets their message to the right audience" added Lazarus.

About LazBro, Inc.
LazBro, Inc is a full-service digital marketing agency founded in 2004 by current CEO, Evan Lazarus. Focusing primarily on consumer packaged goods and non-profits, LazBro, Inc. currently is the digital agency of record for brands such as Physicians Formula Cosmetics, California Olive Ranch, Mazel Mobile, Interlink Relocation Resources and Child Care Resource Center of LA.