2015 Will Witness The Rise Of Automobile E-commerce

Press Release • Nov 5, 2014
More number of consumers are researching online before purchasing their dream vehicle. Automobile industry is trying to capitalise over this opportunity by making their vehicle and its accessories online.

Cochin, India, November 5, 2014 (Newswire.com) - Over the past, used automobile industry witnessed the success of online classified sites in helping buyer meet the desired seller. Nowadays, more number of consumers do research and compare cars and bikes before purchasing. The automobile industry has been looking out to capitalize this opportunity to reduce the steps involved in closing a business deal, by allowing the customers to buy or book their desired vehicle online.  The latest move by Mahindra & Mahindra (An Indian automobile major) to list their new vehicle in SnapDeal.com shows how the industry is responding to this trend.

The opportunity in this industry rests not just in booking vehicles online, but also in allowing digital entrepreneurs to tap the automobile accessories market which has a high margin. With the most number of closely associated products that can be skilfully cross sold, these websites are going to help entrepreneurs earn the maximum cart size. The automobile enthusiast around the world are looking for ways to make their vehicles stand-out. In such a scenario, online portals are going to definitely serve the market’s need to know, compare and buy the most appealing and performing accessories.

The latest move by Mahindra & Mahindra (Indian automobile major) to tie up with Snapdeal for pre-booking of their vehicle has benchmarked the new trend in automobile industry.

K G Sreejith, Director of Sales and Marketing, ISPG Technologies

Being an enterprise ecommerce platform provider, according to Oorjit, an automobile eCommerce solution needs a platform that can handle the complex configurations of the automobile products. They say that, due to the large number of products with hundreds of attribute combinations, the architecture of the platform should be highly scalable. The site should also have an advanced searchandising module which should be able to help customers find their desired product within the least key strokes.

With the platforms ready, and a niche growing market to serve, we can definitely find a huge number of automobile ecommerce sites sprouting up over the coming years. As always, early adopters gets the added advantages of:

  • Earning a large consumer base
  • Sustaining the consumer base by entertaining them through providing information on latest and trendy products and engage them with personalised offers
  • Establishing a strong contact with the local and international distributers 
  • Providing a marketplace for distributers to sell their products directly
  • Upgrading to a social commerce environment where the likeminded consumers could interact with each other and become a community.

For more details: http://insights.oorjit.com/Auto-ecommerce

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