2012 Social Media and SEO Seminar in a World Class Setting

Online, April 11, 2012 (Newswire.com) - We live in the age of challenge. Businesses everywhere face the same problem: rising operating costs, tougher markets, falling profit margins. Social Media and SEO techniques can provide practical solutions which address all of this but their successful application requires a change most businesses are either unwilling, or too ill-equipped, to make.

The 'SEO In The Sun 2012' seminar in Patras, Greece, is organised to examine the practical options available to businesses and entrepreneurs who want to use low-cost social marketing techniques to take their business to the next level. The presented, David Amerland, is a thought leader in social media and a best-selling author on SEO and online marketing. He advises businesses across the globe and his articles and ideas appear on countless websites across the web.

An expert on SEO and Social Media marketing, he will take participants at the seminar through the leading current practices explaining the techniques which can currently benefit businesses through better marketing options, at a lower cost. The presentation, as always, is of great value, providing insights which collectively cannot be gained in any other way. The seminar further benefits from the ability to isolate its participants from everyday distractions in an environment which promotes the cross-pollination of ideas.

Social Media is a frequently difficult subject for businesses to get right. In 2011 we saw a number of large companies run into difficulties as they failed to grasp what is required. The SEO in the Sun seminar will cover not just what should be done, and how, but also what should be avoided, and why. By examining the convergence between SEO and Social Media Marketing, David Amerland, provides practical insights which benefit business marketing through shortcuts designed to save both time and money.

By all accounts 2012 is the year when social business will come into play. Those who understand how social media works and how it can help create efficiencies in communication and marketing, will benefit. Those who do not, will find themselves falling behind the competition. The 'SEO In The Sun 2012' seminar is designed to provide participants with the tools they need to make sure they are ahead of the wave, not left wallowing behind it.

For full details see: http://goo.gl/w2nIz

Notes to editors
David Amerland is a British journalist. He has lived in four countries, and he worked for the British press in the heydays of Robert Maxwell's newspaper empire. He was a founder of the iconic digital publishing house, Cool Publications pushing for the promotion of new authors' work, a revolutionizing of the established publishing model and a democratization of the traditional publishing monopoly. He championed the no-DRM (Digital Rights Management) movement and was a vocal supporter of increased interactivity and seamless multi-media embedding in digital downloads.

His early career involved working as a stringer for The European and contributing finance and health articles to newspapers and magazines from Health Now to Fitness and Your Money Direct. He spent five years working for the John Lewis Partnership where he pushed the production and presentation envelopes for their long-established in-house publication the Chronicle, becoming a strong advocate for change in the standards employed and its tighter integration in branch life. He has been active on SEO and guiding the development of new technologies since 1995. His books are on sale in 12 countries and four continents.