10th Anniversary Sees Roll-Out of Powerful New Features for Goolara's Email Marketing Software
Goolara announces the addition of powerful new features to Symphonie, its email marketing software, including the ability to import external data tables for use in segmentation and personalization, a dynamically controllable hyperlink manager, and better image management.
Moraga, CA, April 1, 2015 (Newswire.com) - Goolara LLC, hosted and on-premise email marketing provider is proudly celebrating its tenth anniversary by introducing new features to its email marketing product. Founded in 2005, Goolara LLC, has been offering high quality, enterprise-level email marketing software for ten years now. In celebration of this anniversary, Symphonie 3.9 has a new look and several powerful new features, including a more versatile visual editor, better image organization features, the ability to more easily use dynamic content with links and their query strings, and the Offline Events functionality, which lets you import data tables from virtually any external data source for use with your existing recipient data.
Nowadays, marketers are liable to receive data from any number of sources, not all of which are integrated with their other software. Webinars, trade show leads, point-of-sales, and other sources might come in from sources outside of a company’s sales and marketing integration. In the past, this meant reprocessing the data outside the email marketing system, or attempting to use existing recipient data fields in creative ways. Symphonie solves this problem with its Offline Events feature, which lets you import tables from virtually any source and use it dynamically in your mailings. You can easily keep track of your data, and make decisions based on it. Data such as which webinars a recipient has signed-up for can help you personalize each mailing with individual content. You could also use a recipient’s purchase history to make decisions based on sales preferences, or to respond to shopping cart abandonments.
"With the addition of the Offline Events features, and the improved Hyperlink Manager, Goolara Symphonie now can boast the most complete set of dynamic content and segmentation features available in the industry."
Jim Morton, Marketing Communications Specialist
“Allowing customers to create their own custom tables and making that data available for segmentation and dynamic content was a tremendous amount of work for us,” Philip Thorne, CEO of Goolara, LLC said. “However, it gives customers an amazing amount of flexibility to reach the right audience with a personalized message, so it’s been exciting to roll out.” Symphonie has always been ahead of the curve with its dynamic content features, letting you personalize every aspect of an email, and these new features add new abilities or make existing functionality easier to use.
Version 3.9 also makes improvements in a number of current features. Now users have the ability to create as many folders and sub-folders as they like to store image data and move images between folders. For the email marketer who wants better metrics, they’ve added additional analytic vendors in an easy-to-use, click-and-go interface. These include WebTrends, Omniture, and IBM Digital Analytics (formerly Coremetrics). They’ve also extended the email preview features to let you see previews based on multiple customers, and added a mobile preview to help test your mailing’s responsive features.
As always with Goolara Symphonie, there is no additional charge for these new features. To learn more about all the new features and improvements to Symphonie, or to schedule a demonstration, please contact us at: 888-362-4575 (888-EMAIL-75).
